Press Release
Kimhung Choi and Thomas Siu Receives the Bronze A' Design Award for Oil Street Art Space Visual Identity in Graphics, Illustration and Visual Communication Design
Kimhung Choi and Thomas Siu recognized for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Oil Street Art Space Visual Identity by Kimhung Choi and Thomas Siu, designed for Kimhung Design, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Oil Street Art Space Visual Identity
Oi is the visual identity of Oil Street Art Space, a public leisure and cultural venue in Hong Kong. The site occupies the former clubhouse of a yacht club and includes a Grade II historic red brick building with a tile roof and an outdoor area of over 3000 square meters. The name replaces the letter L with an exclamation mark, which calls for attention and points to the location. The logo shape shows the act of calling out loud. Green is the identity color, suggesting an oasis for the arts within the city. The identity is applied to environmental graphics and printed items.
About Kimhung Choi and Thomas Siu
Kimhung Choi is an accomplished design director and co-founder of C+C Workshop (2005-2021) and the founder of Kimhung Design (2021-present). Kimhung specialised in visual communication and branding; he is highly focused on the interaction between design and visual communication and deeply believes for a good piece of creation other than the effect of visuality, most importantly is to enable people to have sensitivity and admiration.
Award Record
This recognition makes Kimhung Choi and Thomas Siu a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/148151
- A' Design Award Page: https://competition.adesignaward.com/148151
- Media Showcase: https://www.designnewsroom.com/!148151
- Laureate Profile: https://designers.org/d/340114
- Further Information from the Laureate: https://kimhungdesign.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Oil Street Art Space Visual Identity
- Function
- Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Indian Red, Olive, Sienna, Black and Olive Drab
- Images
- 5
- Client
- Kimhung Design
The Recognition
- Laureate
- Kimhung Choi and Thomas Siu
- Country
- Hong Kong (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148151
Credits
- Team
- Art Promotion Office, The Hong Kong SAR and Kimhung Choi, Thomas Siu
Design Details
- Unique Properties
- “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
- Inspiration
- The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
- Research
- Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
- Realization and Technology
- The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
- Operation and Interaction
- The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
- Project Duration and Location
- May 2022, The Hong Kong SAR
- Specifications
- Various dimensions according to the visual identity application from buntings to pinned badges
- Keywords
- Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
