Press Release
Qianying Niu Is Honored with the Silver A' Design Award for Bamboo Slips Liquor in Packaging Design
Qianying Niu honored for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Bamboo Slips Liquor by Qianying Niu has been granted the Silver A' Design Award in the Packaging Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Bamboo Slips Liquor
A Chinese liquor bottle design inspired by ancient bamboo slips used in documenting Chinese culture and the Cang-Shan liquor distillation process has been unveiled. The black exterior exudes purity and depth, while a Chinese poem carved on bamboo slips inside adds sophistication. All materials used are sustainable and reusable, presenting a solution to the recycling dilemma in the liquor industry. This design blends calligraphy, bamboo slips, and an intricately shaped bottle to revive the reading and drinking cultures central to Asian society.
About Qianying Niu
Qianying Niu, a talented and dedicated designer who possesses exceptional skills in various mediums, particularly in packaging experience design within the FMCG industry. Qianying is a creative, curious, and passionate individual who takes pride in understanding her clients' needs and delivering thoughtful solutions while expressing her creativity. With experience gained from working in design agencies and corporate settings across Bridgeport, Chicago, Paris, Shanghai, and Hangzhou, Qianying has a broad perspective on the design industry.
Award Record
Qianying Niu is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/148369
- A' Design Award Page: https://competition.adesignaward.com/148369
- Media Showcase: https://www.designnewsroom.com/!148369
- Laureate Profile: https://designers.org/d/342412
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bamboo Slips Liquor
- Function
- Liquor
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Black, Dark Gray, Light Gray and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Qianying Niu
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148369
Credits
- Image Credits
- Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Design Details
- Unique Properties
- This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. Blending bamboo slips, calligraphy, and carefully orchestrated bottle shape, the design aims to bring back both reading and drinking cultures central to Asian people. The design connects history, ancient Chinese calligraphy, sustainable material, and zen culture together.
- Inspiration
- This design centers around Zen, using black as the main product color to emphasize purity and profoundness. The package uses bamboo slips as material. Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
- Research
- This design is based on two motifs: the bamboo slips were used by ancestors to document and spread Chinese musical and ritual culture in a paper-lacking era. Second, originated from a small town Cang-Shan, the liquor requires years to distill, echoing the ancient philosophy that rewards come with patience.
- Challenge
- This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. The creative challenge in this design is using bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together.
- Realization and Technology
- This design uses bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together. This is also the first Chinese liquor to use a non-label design.
- Operation and Interaction
- Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
- Project Duration and Location
- The project started in August 2022 in Paris and finished in November 2022 in Shanghai.
- Keywords
- Liquor, Packaging, Liquor Packaging, Creative Packaging, Chinese Bamboo Slips, No-Label Design
