Press Release
United Cinemas Unicus Chichibu Complex by Mitsuhiro Shinohara Receives the Bronze A' Design Award in Interior Space and Exhibition Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Mitsuhiro Shinohara of United Cinemas for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Interior Space and Exhibition Design category for United Cinemas Unicus Chichibu Complex by Mitsuhiro Shinohara of United Cinemas. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding United Cinemas Unicus Chichibu Complex
United Cinemas Unicus Chichibu is a cinema complex built for the city of Chichibu, which had been without a movie theatre for 29 years. The complex holds seven screens and 650 seats within 2,490 square metres. Most screens seat fewer than 100 people, which allows a wide variety of films to be shown for a small population. A curtain wall facade and a bright lobby finished with slate stone and wood welcome passers-by as well as film-goers. The design works as a living room for the city, where visitors of all ages can meet. All theatres use laser projectors and a digital signage system.
About Mitsuhiro Shinohara
Project manager of the construction facility department of teh United Cinemas. Used to work a interior design studio as designer for 4 years after graduated from a interior college, ICS College of Arts in Tokyo. Before start studying interior, have interest and study the international law at Graduate School of International Cooperation Studies at Kobe University. Managed the new movie theatre of UC Matsudo, renewal of UC Forte Ogawara, UC Otsu. Also managed the installation of FLEXOUND Augmented Audio to UC Aquacity Odaiba that is the very first case in Japan.
Award Record
With this recognition, Mitsuhiro Shinohara of United Cinemas is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/148563
- A' Design Award Page: https://competition.adesignaward.com/148563
- Media Showcase: https://www.designnewsroom.com/!148563
- Laureate Profile: https://designers.org/d/342633
- Further Information from the Laureate: http://www.unitedcinemas.jp/index.html
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- United Cinemas Unicus Chichibu Complex
- Function
- Complex
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Peru, Sienna, Sandy Brown, Saddle Brown and Burly Wood
- Images
- 5
The Recognition
- Laureate
- Mitsuhiro Shinohara
- Country
- Japan
- Brand
- United Cinemas
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148563
Credits
- Image Credits
- All photos: P&D Consulting
Design Details
- Unique Properties
- The cinema complex has been waiting for citizens of the Chichibu for years. To answer the expectation for it, the cinema should be open and comfortable to people who do not watch movie. The cinema design to be here as like a living room for citizens. The city is famous for its nature as Mt. Buko, Nagatoro river, the rock pavement, and also the histrical view of town. This cinema takes them in and it succeed.
- Inspiration
- It have been a 29 years the Cihchibu city had lost a movie theatre. The developer P&D Consulting, the city and United Cinemas are planing to revive the movie theatre here for 10 years and in 2022 Summer, the cinema complex have been there with great welcoming by citizen.
- Research
- Even not very large area of the cinema, the curtain wall facade makes not only movie goer but also people who just interested can come easier. The lobby is as if it is sun room and nature look materials are adapted as like slate stones and woods, tried to take into the nature of Chichibu city into it. There are many older people at the city so tried to here to be a place just enjoy and makes communication over generations. The cinema is not only a cinema complex, but also the living room with movie culture.
- Challenge
- This cinema has the most small capacity of the seats. It could be possible that make capacity more and less the amoutn of halls, but because of the feature of small population of the city and to make variety of showing movie, it is decided to make as possible as many halls with small amount of seats.
- Realization and Technology
- Laser projector for all theatre, full automation projection system, disital signage system, Bems Gem2, 3D projection system
- Operation and Interaction
- This project is cooperated with municipal office, the developper and United Cinemas to liven up the city as advertising and prompt citizens to the movie theatre. The cinema is located where the main road from Tokyo district so we tried to make here become icon of the city. PoteKuma-kun, the mascot character of the city, is adapted for exterior signage of the cinema that can see at image #3, a lot of advertisement, and coraborated with an advertisement movie before the show starts. Also many news paper, radio, and local TV news picked us when the cinema opens and continues our cooperation for make citizens feel familier with movies and not to disappear a movie theatre from the city again.
- Project Duration and Location
- This project took over 10 years of planning, started in 2019 and finally be realized in 2022. Chichibu is a famous tourist destination in the Kanto region, with a population of approximately 60,000 people, famous for its geo-sites such as Mt. Bukou, where concrete material was mined, Nagatoro Gorge, famous for its rock pavement and line rafting, and springtime lawn cherry blossoms. The movie theater was built adjacent to an existing neighborhood shopping facility.
- Specifications
- 7 screens, 2,490.68 sqm., total capacity 650 seats. Most of screens are capacity of less than 100 seats. One 3D theatre. All theatres are installed a laser projector by Barco.
- Keywords
- Movie Theatre, Cinema Complex, Cinema
