Press Release
Swisbaby Weight Reduction Schoolbag by Swiss Crossgear Co., Limited Wins the Bronze A' Design Award in Fashion and Travel Accessories Design
Swiss Crossgear Co., Limited honored for fashion and travel accessories design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Swisbaby Weight Reduction Schoolbag by Swiss Crossgear Co., Limited has been granted the Bronze A' Design Award in the Fashion and Travel Accessories Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Swisbaby Weight Reduction Schoolbag
Swisbaby is a schoolbag designed for teenagers aged 10 to 15. The backpack combines a safety lighting system with a weight support system. A vertical LED bar on the front and reflective strips on both sides make the wearer visible from a distance of 100 metres. Elastic suspension straps spread the load across both shoulders. The back cushion uses zoned support and a hollow spine channel, so the spine remains free to keep its natural curve. The outer shell and the lining are made of polyester with a water-resistant coating.
About Swiss Crossgear Co., Limited
Cross is a luggage brand originating from Switzerland. Inheriting the technology of traditional Swiss brands, it deeply rooted the lifestyle of "travel" in its products, and continuously improved the practicality and portability of travel equipment. With the travel and life of modern people, Diversity, the Cross and Huawei launched a new era of smart luggage products, committed to leading the new industry of business luggage. Cross Medal is the operating brand of Swiss Cross Medal Co., Ltd. The company is an enterprise focusing on luggage brand operation and R&D design.
Award Record
This recognition makes Swiss Crossgear Co., Limited a winner of 2 A' Design Awards. All of the awards belong to the 2023 - 2024 edition of the A' Design Award & Competition.
About the A' Fashion and Travel Accessories Design Award
The A' Accessory Design Award is an international fashion design competition recognizing good accessory designs by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to accessory designers, fashion designers, travel accessory designers and luxury goods manufacturers from all countries. Entries typically include handbags, scarves, belts, luggage, hats and travel bags. Awarded accessory designs are published at https://designers.org/design-category/accessory
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/148899
- A' Design Award Page: https://competition.adesignaward.com/148899
- Media Showcase: https://www.designnewsroom.com/!148899
- Laureate Profile: https://designers.org/d/342976
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Swisbaby Weight Reduction Schoolbag
- Function
- Weight Reduction Schoolbag
- Category
- Fashion and Travel Accessories Design
- Discipline
- Fashion Design
- Industry
- Fashion and Luxury
- Colors
- Silver, Black, Dark Gray, Gainsboro and Dark Slate Gray
- Images
- 5
The Recognition
- Laureate
- Swiss Crossgear Co., Limited
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #148899
Credits
- Team
- Wang Peiyang
Design Details
- Unique Properties
- SWISBABY Weight Loss Spine Support Schoolbag is a backpack designed for teenagers aged 10-15. Compared with other similar backpacks, it is designed with excellent safety and weight loss support system. The vertical LED bar on the front side and reflective straps on both sides are use cooperatively to make the it visible even from a distance 100 m. Dynamic suspension straps spread the weight loading on both shoulders. The back cushion features a zoned support and a hollow spine support design to evenly unloading, so that the spines of teenagers are protected.
- Inspiration
- The fact that teenagers aged 10-15 are mainly students and exposed to the risk of safety accidents while going to and leaving school is a global concern to be resolved. In response to poor visibility at night, designers have added light sets to schoolbags to improve individual visibility, thus reducing the likelihood of traffic accidents. And it is important to protect the normal growth and development of this age group, as they are going through a crucial developmental stage. In this sense, efforts to help them grow well and build a correct body shape are considered of paramount importance.
- Research
- As medical expert recommended that the weight loading on back should not exceed 10-15% of body weight, a standard laid down for the sake of protecting spinal health and preventing back injuries. The attempt to carry a load exceeding the reasonable value may impose undue pressure and burden on the back and spine, as this may cause discomfort, pain or even injury.
- Challenge
- In the design stage, it was challenging to identify an appropriate measure of elasticity of the elastic fibers and select a suitable high elastic material. The designer has to consider a proper extent of weight load on back that keeps the suspension device reasonably reducing weight under normal condition and yields an appropriate level of elasticity depending on specific loads, and the material used should be elastic and durable enough to mitigate the impacts of loads, but not too elastic, failing which the backpack may be unstable.
- Realization and Technology
- The exterior part of the backpack is crafted from polyester with a water-resistant coating to provide waterproofing feature. The lining is made of polyester, also with a waterproof coating. The high elastic suspension belt is constructed from high elastic fibers that are woven and sewn. The back cushion material is crafted from foamed polyethylene (PE) and the light strip is illuminated by LED.
- Operation and Interaction
- The high elastic suspension device in the shoulders area of the schoolbag absorbs the weight of the backpack and spreads the force by compression and stretching when user walks with it on his back, thus reducing the impact on shoulders. When walking with a schoolbag on shoulders, the bulged design of the back cushion waist provides extra support and stability to help the user keep a normal spinal curve when walking, the spinal area of the hollow, non stressed design provides no extra support, leaving the spine free to maintain its natural curvature and avoiding hunch over.
- Project Duration and Location
- The project kicked off in Quanzhou, Fujian in in April 2023. With the weight loss spine support schoolbag projects released, we worked with the Ergonomics Research Center of Anhui Agricultural University to test and run product parameters, until the finished product design wrapped up on 20 December 2023.
- Keywords
- Backpack, Student, Weight Reduction, Health, Safety
