Silver A' Design Award in Interface, Interaction and User Experience Design Goes to Xiling Digital Human Platform by Baidu AI Cloud

Baidu AI Cloud recognized for interface, interaction and user experience design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interface, Interaction and User Experience Design category for Xiling Digital Human Platform by Baidu AI Cloud, designed for Baidu Online Network Technology (Beijing) Co., Ltd. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Xiling Digital Human Platform

Xiling is a digital human production and operation platform that connects enterprises with consumers. Users create realistic digital humans from photos, keywords and parameter adjustments. Live streaming is supported in two ways, driven by artificial intelligence or driven by a person, where a single camera captures movement and facial expressions. Videos are produced by entering digital human commands into a non-linear editor. Experience standards are defined for people, activities and scenes, so digital human content is made at low cost and in a short time.

About Baidu AI Cloud

Baidu is a leading AI company with a strong Internet foundation. Baidu is one of the few companies in the world that provides full-stack AI technology, including AI chips, software architecture and applications, and is ranked by international organizations as one of the top four AI companies in the world. Baidu's mission is to "make the complex world simpler with technology", and it is committed to "becoming the world's top high-tech company that understands users and helps people grow".

Award Record

Baidu AI Cloud is a winner of 3 A' Design Awards, including this recognition. All of the awards belong to the 2022 - 2023 edition of the A' Design Award & Competition.

About the A' Interface, Interaction and User Experience Design Award

The A' Interface Design Award is an international design competition recognizing good user interface designs by the best UI/UX designers worldwide. The competition is organized within the A' Design Award & Competition and is open to interface designers, interaction designers, user experience designers and digital product designers from all countries. Entries typically include websites, mobile applications, software interfaces, game interfaces, wearable interfaces and virtual reality interfaces. Awarded interface designs are published at https://designers.org/design-category/interface

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/149067
A' Design Award Page: https://competition.adesignaward.com/149067
Media Showcase: https://www.designnewsroom.com/!149067
Laureate Profile: https://designers.org/d/335260
Further Information from the Laureate: https://s.r.sn.cn/cp5SD2

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Xiling Digital Human Platform
Function: Digital Human Platform
Category: Interface, Interaction and User Experience Design
Discipline: Communication Design
Industry: Software
Colors: Black, Dark Slate Gray, Silver and Dark Gray
Images: 5
Client: Baidu Online Network Technology (Beijing) Co., Ltd

The Recognition

Laureate: Baidu AI Cloud
Country: China
Recognition: Silver A' Design Award
Edition: 2022 - 2023
Design ID: #149067

Credits

Team: Zhejia Zhang, Ningqian Ma, Wei Wang, Haoyuan Ma, Tingting Wang, Youping Yu, Qian Liu, Shiyan Li, Zhun Wu, Zhangyu Gu, Yutong Xiao and Jian Yang and others

Design Details

Unique Properties: As a production and operation platform, this platform connects enterprises on one end and consumers on the other. By breaking down the people, services, and environment in the digital human service scenario, and gradually integrating experience design and AI technology, the platform has achieved the ability to create digital humans, conduct live streaming, and generate videos easily, at low cost, and in a short period of time. It also improves consumer experience of using digital human products.
Inspiration: As digital humans have gradually entered people's daily lives from games and films, the current high-cost and long-cycle model of creating digital humans can no longer meet the needs of enterprises for using digital humans. Enterprises urgently need a low-cost and short-cycle way them could afford and use digital humans well. Therefore, leveraging its years of AI expertise, Baidu has developed this platform to accelerate the process of the digital era.
Research: We conducted market research and user interviews and found that with the further development of the digital economy, people's demand for digital life has also increased. There is a growing contradiction between the needs of enterprises for digital humans and the high cost and long cycle of digital human creation. The emergence of this platform can help enterprises to quickly and efficiently provide content services of digital humans, and accelerate the global digitization process.
Challenge: The biggest challenge is how to ensure that the Xiling Digital Human Live Streaming Platform is both efficient and user-friendly in producing content, while also being able to produce digital content that satisfies consumers. Based on this, we have broken down the digital human service scenario into atomic levels, defining experience standards and embedding AI capabilities at each level to ensure the quality of the digital human experience in core elements such as humans, activities, and scenes, thus achieving both good and fast results in digital human production.
Realization and Technology: The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
Operation and Interaction: The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. AI-driven digital humans can interact with the audience through Q&A sessions. Human-driven live streaming can be achieved directly with a single camera for capturing movements and facial expressions to drive the digital human. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
Project Duration and Location: This project was launched in January 2022 in Beijing and made its first appearance in China in July 2022. It is still ongoing and the team members are based in Beijing, China.
Specifications: PC,web,computer,Artificial intelligence technology enables the creation, animation, and video generation of digital humans.
Keywords: User experience, digital humans, artificial intelligence, live streaming