Yuta Takahashi Receives the Silver A' Design Award for To Beauty Skincare Brand in Graphics, Illustration and Visual Communication Design

Yuta Takahashi recognized for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that To Beauty Skincare Brand by Yuta Takahashi, designed for To Beauty, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding To Beauty Skincare Brand

To Beauty is a skincare brand identity and packaging design inspired by the cosmos and by meditative experience. The identity uses a gray color palette and an organic symbol that expresses the pulse of life. The facial cleanser has a specially structured screw nozzle that releases dense foam with a single push, which keeps its elasticity and reduces skin irritation from friction. The eyelash serum uses an airless container that is hygienic and free of preservatives. The caps join a hard exterior and a soft interior, with a grained surface and an engraved symbol.

About Yuta Takahashi

He is an active art director and designer based in Japan. His design studio is simple and minimal, with clean and modern design as its forte. He offers a wide variety of solutions in branding, graphic design, packaging design, editorial design, logo design, illustration, web design, UI & UX design, and others. He solidify the identities of brands and companies by crafting polished, modern and valuable visual identities. He goal is sustainable design, staying socially conscious and aiming for cultural growth.

Award Record

This recognition makes Yuta Takahashi a winner of 9 A' Design Awards. The awards were granted between the 2015 - 2016 and the 2022 - 2023 editions of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/149520
A' Design Award Page: https://competition.adesignaward.com/149520
Media Showcase: https://www.designnewsroom.com/!149520
Laureate Profile: https://designers.org/d/161354
Further Information from the Laureate: http://to-official.jp

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: To Beauty Skincare Brand
Function: Skincare Brand
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Dark Slate Gray, Black, Dim Gray and Slate Gray
Images: 5
Client: To Beauty

The Recognition

Laureate: Yuta Takahashi
Country: Japan
Recognition: Silver A' Design Award
Edition: 2022 - 2023
Design ID: #149520

Credits

Image Credits: Photographer Yuta Takahashi, 2023 Optional; Photographer Yuta Takahashi, 2023

Design Details

Unique Properties: TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
Inspiration: People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
Research: We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
Challenge: We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
Realization and Technology: We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
Operation and Interaction: The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
Project Duration and Location: It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
Specifications: Spray (MOCHI, PACHI PACHI) W: 50mm x D: 50mm x H: 195mm Spray box W: 205mm x D: 51mm x H: 51mm Dozen boxes W: 320mm x D: 110mm x H: 262.5mm Airless container (BOSSA) W: 19.5mm x D: 19.5mm x H: 103mm Airless container box W: 53mm x D: 21.5mm x H: 106mm Merchandise display W: 307mm x D: 106mm x H: 23mm Mortar with large bubbles, reminiscent of the surface of the moon, was cut out and sealed with acrylic sheets that were processed to resemble glass. The symbol and logo are laser engraved on all four sides.
Keywords: skincare, mysterious, branding, packaging, product, japan