Press Release
Greg Williams Receives the A' Design Award for G-Grip Mobile Phone Shutter Button in Camera and Photography Equipment Design
Greg Williams recognized for camera and photography equipment design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ G-Grip Mobile Phone Shutter Button by Greg Williams, designed for The G-Grip, has been granted the A' Design Award in the Camera and Photography Equipment Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About G-Grip Mobile Phone Shutter Button
G-Grip is a wireless shutter button for mobile phone photography. G-Grip combines a Bluetooth shutter release with an ergonomically shaped grip, so that a phone can be held and operated with one hand like a traditional camera. The grip is fixed to a phone case with adhesive plates and can be set in a landscape or portrait position. G-Grip works over a distance of ten metres and offers about twenty hours of battery life in use. The design answers the difficulty of holding and operating a phone at the same time.
About Greg Williams
Greg Williams is one of the most trusted and acclaimed photographers in entertainment—his name and candid portraiture synonymous with authentic glamour. Greg established his reportage style as a photojournalist in the ‘90s—covering war zones in Burma, Chechnya and Sierra Leone. An assignment for the Sunday Times Magazine gave Greg his first access to the film industry and he has now shot ‘specials’ on over 200 movies, including four poster campaigns for the Bond franchise. Greg has also enjoyed exclusive access to BAFTA, the Golden Globes and the Oscars and is a regular contributor to Vanity Fair and British Vogue.
Award Record
Greg Williams is a winner of 1 A' Design Award, including this recognition.
About the A' Camera and Photography Equipment Design Award
The A' Photography Equipment Design Award is an international design competition recognizing good photography gear by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to photography equipment designers, camera manufacturers, lens designers and industrial design studios from all countries. Entries typically include cameras, lenses, tripods, flashes, light meters and camera bags. Awarded photography equipment designs are published at https://designers.org/design-category/photography-equipment
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/149603
- A' Design Award Page: https://competition.adesignaward.com/149603
- Media Showcase: https://www.designnewsroom.com/!149603
- Laureate Profile: https://designers.org/d/343429
- Further Information from the Laureate: https://ggrip.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- G-Grip Mobile Phone Shutter Button
- Function
- Mobile Phone Shutter Button
- Category
- Camera and Photography Equipment Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Entertainment
- Colors
- Silver, Lavender, Black, Dark Slate Gray and Dark Gray
- Images
- 5
- Client
- The G-Grip
The Recognition
- Laureate
- Greg Williams
- Country
- Great Britain
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #149603
Credits
- Team
- Greg Williams, Bob Ford, Julian Wagner, Kambiz Djafari
- Image Credits
- All rights reserved for Greg Williams Ltd.
Design Details
- Unique Properties
- A Bluetooth® shutter button in an ergonomically designed grip that enables you to hold and shoot one-handed like a traditional camera.
- Inspiration
- Greg Williams is one of the most trusted photographers in entertainment. Greg has always loved shooting on his phone but missed the ergonomic grip and shutter of a camera – hence designing the G-Grip.
- Realization and Technology
- Transition frequency 2.4000GHz - 2.4835GHz. Communication distance 10m (30ft). Battery life 20 hours in use and 4,000 hours on standby. G-Grip comes with 2 x 3M VHB single use adhesive backed plates which will adhere to smooth, non-textured, non-porous, flat surfaces. We recommend a hard plastic or leather case.* If you experience any trouble peeling off the red backing from the adhesive plate, use a pin to edge it away. Position the plate using the guide supplied, leave for 24hrs to harden fully before attaching the G-Grip. Choose between landscape ot portrait position. They will not adhere to rubber, matte glass, silicon, TPU or soft touch coatings.
- Operation and Interaction
- You shoot pictures on your phone everyday. We invented the G-Grip so you can operate it like a traditional camera.
- Project Duration and Location
- The G-Grip was launched in November 2022.
- Keywords
- G-Grip, Phone Shutter Button, GGrip Shutter Button, Phone Camera Grip, Wireless Phone Shutter, Phone Grip