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Press Release

DesignNewswire · COMO, Italy ·

Timeless Creativity Web Design by Andrew Chaoya Li Receives the Bronze A' Design Award in Website and Web Design

The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Andrew Chaoya Li for website and web design

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Timeless Creativity Web Design by Andrew Chaoya Li, designed for Userly Labs, has been granted the Bronze A' Design Award in the Website and Web Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Timeless Creativity Web Design

Timeless Creativity is a web-based art project that tells the story of celebrated artists from the past who travel through a time machine to the modern world. Through the use of AI, the design showcases a unique perspective on how these artists might see the contemporary world. By exploring the relationship between art and technology, this project demonstrates the potential for AI to transform the creation and interaction of art.

About Andrew Chaoya Li

Andrew C Li is a global citizen, dividing his time between Singapore, Shanghai, and New York. He graduated from Carnegie Mellon University in 2017, majoring in Emerging Media and exploring the exciting intersection of design and technology. As a highly skilled Web/UX designer, entrepreneur, and artist, Andrew has a wealth of experience working with both Fortune 50 companies and small businesses. He is the co-founder of Userly Labs, a highly successful software company that built a user-experience product that serviced more than 100k users. Andrew has also provided design consultancies to startups and small businesses, helping them to scale their businesses from 0 to 1.

Award Record

With this recognition, Andrew Chaoya Li is a winner of 1 A' Design Award.

About the A' Website and Web Design Awards

The A' Web Design Award is an international web design competition recognizing good web designs by leading web designers, coders and developers worldwide. The competition is organized within the A' Design Award & Competition and is open to web designers, user interface designers, user experience designers and graphic designers from all countries. Entries typically include web design, portfolios, e-commerce sites, blogs, news websites and social media platforms. Awarded web designs are published at https://designers.org/design-category/web

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Timeless Creativity Web Design
Function
Web Design
Category
Website and Web Design
Discipline
Communication Design
Industry
Software and Branding & Advertising
Colors
Black, Dark Slate Gray, Light Slate Gray, Saddle Brown and Silver
Images
5
Client
Userly Labs

The Recognition

Laureate
Andrew Chaoya Li
Country
United States of America
Recognition
Bronze A' Design Award
Edition
2022 - 2023
Design ID
#149882

Design Details

Unique Properties
This web art project tells a story about artists from the past who travel through time machines to the modern world. Each artist incorporates the life of the contemporary world, embracing new roles and identities. By combining the styles of old and new art with the help of AI, we've created a distinct and unparalleled aesthetic. This project invites us to explore the relationship between AI and art in a deeper way, encouraging us to consider how they can merge and complement each other.
Inspiration
Recent advancements in artificial intelligence have revealed the potential for AI to transform how we create and interact with art. This inspired Andrew C Li, a creative technologist and designer, to develop the web-based art project "What If Artists Have a Time Machine." The website showcases what modern worlds might look like through the lenses of renowned artists from the past.
Research
As our project involves the intersection of art and artificial intelligence, our initial focus was to investigate whether AI could help us achieve our goal of fusing the styles of past artists with contemporary elements. Our team of technicians experimented with multiple models, generating over a hundred images and refining our approach. Subsequently, we incorporated bold shapes, colors, and fonts into the interface and visual design, enhancing the synergy between our artwork and web elements.
Challenge
The initial challenge of this project involved the task of effectively matching the artists with appropriate contemporary roles. After conducting over 10 brainstorming sessions, we arrived at a final plan that sufficiently addressed this challenge. Secondly, the production of creative elements with the artists' respective styles using AI necessitated a rigorous research and development phase. To achieve this, we leveraged a combination of Midjourney and Photoshop technologies, which required extensive experimentation with hundreds of art images before reaching a satisfactory outcome
Realization and Technology
UX/UI design: Figma & Adobe Illustrator; Image retouching: Adobe Photoshop; AI: Midjourney
Operation and Interaction
The web art project has a single-page layout featuring three artists. The first section provides an overview of the project with visuals emphasizing the effect of time travel. The second section offers a slider where users can select a renowned artist to bring them to the modern world. In the third section, users can explore the new life of old artists, such as Vincent Van Gogh as a world traveler, Pablo Picasso as a computer programer, etc.
Project Duration and Location
The first draft of the project started in late 2022 during a personal trip to Singapore. The final draft was completed in February 2023 in Shanghai. Web development began in February 2023 and will be finished in April 2023.
Specifications
Responsive design for laptops, smartphones, tablets, and other devices
Keywords
Art, Technology, AI, Minimalism, Modern, Painting

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