Press Release
A' Design Award in Awards, Prize and Competitions Design Goes to G Frothy Top 40 Packaging Design by Shawn Goh Chin Siang
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Shawn Goh Chin Siang for awards, prize and competitions design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Awards, Prize and Competitions Design category for G Frothy Top 40 Packaging Design by Shawn Goh Chin Siang, designed for Gmedia Asia Sdn Bhd.. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding G Frothy Top 40 Packaging Design
This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders under 40 years old with contemporary business success. Inspired by the architecture of a human figure, the left-hand posture represents one's gratitude. It also incorporates white crystals which denote purity, elegance, and modernity. The overall design of the trophy is sleek and sophisticated which resembles one's prestigious identity in their area of expertise.
About Shawn Goh Chin Siang
Shawn Goh grew up in his grandfather's home, where he was exposed to art from a young age. Despite struggling with his grades in school, he was encouraged by his mother to pursue his passion for drawing and eventually attended art school. However, he faced setbacks when he was unable to obtain his diploma due to technical issues and struggled to find work in the field of design. Undeterred, he decided to start his own design company and eventually became one of the top 10 brand designers in Malaysia.
Award Record
This recognition makes Shawn Goh Chin Siang a winner of 7 A' Design Awards. The awards span the editions from 2016 - 2017 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Award, Trophy, Prize and Competition Design Award
The A' Accolade Design Award is an international design competition recognizing designs of trophies, prizes and accolades by leading designers worldwide. The competition is organized within the A' Design Award & Competition and is open to accolade designers, trophy designers, prize designers and competition design experts from all countries. Entries typically include awards, prizes, competitions, contests, medals and trophies. Awarded accolade designs are published at https://designers.org/design-category/accolade
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/150014
- A' Design Award Page: https://competition.adesignaward.com/150014
- Media Showcase: https://www.designnewsroom.com/!150014
- Laureate Profile: https://designers.org/d/162972
- Further Information from the Laureate: https://www.gmedia.com.my
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- G Frothy Top 40 Packaging Design
- Function
- Packaging Design
- Category
- Awards, Prize and Competitions Design
- Discipline
- Service Design
- Industry
- Arts and Branding & Advertising
- Colors
- Black, Dark Slate Gray, Light Slate Gray, Dim Gray and Gray
- Images
- 5
- Client
- Gmedia Asia Sdn Bhd.
The Recognition
- Laureate
- Shawn Goh Chin Siang
- Country
- Malaysia
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150014
Credits
- Image Credits
- All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.
Design Details
- Unique Properties
- Most trophies presented in Malaysia are usually similar. Hence redesigning the trophy is crucial to create an impeccable award. This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders who are under 40 years old with contemporary business success. The design of the trophy incorporates the use of angels to depict the traits of a successful person.
- Inspiration
- This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders who are under 40 years old with contemporary business success. The trophy has a bold design with the use of angels. The wings on the trophy denote one’s leadership capability whereas the right-hand posture represents one’s gratitude. In other words, it depicts the traits of a successful person. The silver colour adds a touch of sophistication which makes it one of a kind.
- Research
- Much effort and consideration have been put into the research for both designs of the packaging and the trophy itself. The overall design narrative is to advocate the success of esteemed leaders and their professional contributions to society. Hence, a memorable and impeccable award design is created to reflect one’s prestigious identity.
- Challenge
- For both designs of the packaging and trophy, the main challenge is to create a unique design, which symbolises one’s glory of success. Only premium materials are used for the box packaging whereas the pure alloy for the trophy is imported from China as it is not readily available in Malaysia.
- Realization and Technology
- The overall design of the trophy has to be high-quality and iconic. First, there is a box for the trophy. Kraft paper is used as both the cover and inner protection for the box. Next comes the second layer of the inner part of the box which is made with thick and hard cardboard. The cardboard is black in colour with a rough texture which exudes an elegant feeling. As for printing, only a stamping of the silver logo is needed. The making of the trophy involves the welding of pure alloy with an electroplated surface. From opening the first layer of the box to the unveiling of the trophy, one definitely will have an unforgettable unboxing experience.
- Operation and Interaction
- There are a variety of awards in Malaysia. However, the trophies or medals presented in these awards are usually similar and ordinary-looking, not leaving much impact. Hence redesigning the trophy is crucial to create a memorable and impeccable award. This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders who are under 40 years old with contemporary business success. This award recognises one’s accomplishments in society. Thus the design theme of the trophy is bold and glorious by incorporating the use of angels.
- Project Duration and Location
- The project started in 13 March 2022 in Malaysia Kuala Lumpur.
- Specifications
- Trophy : Ｗ13.5cm x H14cm Cover Box :H44cm x W18cm Inside Box : H43cm x W17cm
- Keywords
- Trophy, Luxury, Premium, Packaging Design, Art, Box, Collection, Award, Media
