Silver A' Design Award in Digital and Electronic Device Design Goes to Simple Freestyle Wireless Charger by Yong Zhang

The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Yong Zhang for digital and electronic device design

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Simple Freestyle Wireless Charger by Yong Zhang, designed for Liaoning Petrochemical University（School of Art and Design）, has been granted the Silver A' Design Award in the Digital and Electronic Device Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Simple Freestyle Wireless Charger

Simple is a wireless charger designed to charge several electronic devices at the same time. The flexible base is made of nylon fabric and holds a multi-coil matrix inside, so a phone can be placed at any position on the surface. A reel structure and a detachable charging module allow the charger to be rolled up and stored easily. Before use, the reel is connected to the power supply, which adjusts and distributes voltage levels for different devices. After charging, the reel is pulled to the end and rolls back automatically.

About Yong Zhang

Associate Dean, Associate professor, director of Department of industrial design, College of art design, Liaoning Petrochemical University. Members of the International Association Designers, 2019 part in the A' Design Award Jury Panel. The thirteenth Dragon Design Foundation Award, China design youth hundred list. 14 years engaged in industrial design education, has been committed to the research and development of innovative product design, to guide the students to dozens of award-winning works. Design works won two The Silver A' Design Award, IF Design Award, Red Dot Design Award, China Red Star Design Award.

Award Record

Yong Zhang is a winner of 10 A' Design Awards, including this recognition. The awards were granted between the 2016 - 2017 and the 2022 - 2023 editions of the A' Design Award & Competition.

About the A' Digital and Electronic Device Design Award

The A' Consumer Electronics Design Award is an international design competition recognizing good consumer electronics designs by leading brands worldwide. It is organized within the A' Design Award & Competition and is open to consumer electronics designers, consumer electronics brands, consumer electronics manufacturers and electronic product manufacturers from all countries. Typical entries include smartphones, laptops, televisions, cameras, headphones and smartwatches. The awarded consumer electronics designs are published at https://designers.org/design-category/consumer-electronics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/150040
A' Design Award Page: https://competition.adesignaward.com/150040
Media Showcase: https://www.designnewsroom.com/!150040
Laureate Profile: https://designers.org/d/171765

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Simple Freestyle Wireless Charger
Function: Freestyle Wireless Charger
Category: Digital and Electronic Device Design
Discipline: Industrial Design
Industry: Electronics & Appliances
Colors: Dark Gray, Gainsboro, Dim Gray, Light Gray and Dark Slate Gray
Images: 5
Client: Liaoning Petrochemical University（School of Art and Design）

The Recognition

Laureate: Yong Zhang
Country: China
Recognition: Silver A' Design Award
Edition: 2022 - 2023
Design ID: #150040

Credits

Image Credits: Photographer Qingfan Liu, Variations, 2023.

Design Details

Unique Properties: Simple wireless charger is a kind of free wireless charging device which chooses flexible materials as the base. Its internal core is arranged in multi-coil matrix to increase charging efficiency. The whole system adopts reel structure and detachable charging module,which is easy to be stored and breaks the restrictions of the use scene. The flexible charging base module breaks through the traditional magnetic adsorption charging base structure.
Inspiration: At present, most of the existing wireless charging devices are single coils, which cannot meet the needs of users to charge multiple electronic devices at the same time, which limits users' usage scenarios. Therefore, a new wireless charger is urgently needed to meet users' demand for charging multiple devices in use scenarios, and to free users' unconscious actions when using wireless charging devices.
Research: As a new form of charging, wireless charging has many possibilities. It breaks the existing single wireless charger mode in the market and satisfies the wireless charging of multiple electronic devices at the same time, which is a new demand of wireless charging equipment. The design of Simple wireless charger uses flexible materials as the charging base, and the overall form is such as drawing shaft and bamboo, which can realize the user's demand of charging multiple devices at the same time, and enlarge the user's freedom in the use process, improve the charging efficiency and enrich the use scenario.
Challenge: This design project focuses on the subjective initiative and unconscious actions of hands-on experimental users in the process of using wireless charging devices, and analyzes the different needs of users in different usage scenarios. The difficulty of this design project lies in in-depth understanding of the logical relationship between product structure and the needs, pain points and functions summarized in the experiment. And realize and harmonize the rationality and fit of the logical relation.
Realization and Technology: Simple wireless charger chooses nylon fabric as the main body of flexible material, its internal core uses multi-coil structure and WPT system. By optimizing the coil structure, increasing the permeability of the medium on the transmission channel and changing the spatial arrangement of the coil, the coupling coefficient of the coupling mechanism can be further improved, and the number of loads can be increased, so as to realize the function of charging multiple devices at the same time and improve the efficiency of users.
Operation and Interaction: Before charging, the soft reel is connected to the power supply to adjust and distribute voltage levels to meet the charging requirements of different electronic devices; During the charging process, the mobile phone can be placed at any position on the flexible base, which can reduce the bondage feeling of users' unconscious behavior in the process of using wireless charging devices. After the end of charging, pull the reel to the end to automatically spring back and roll up for easy storage. The whole process is free, efficient and convenient.
Project Duration and Location: The project started in October 2022 at in fushun, liaoning province, China, and finished in October 2023 at in fushun, liaoning province China.
Specifications: 3000mm*4500mm*4700mm
Keywords: Multifunction，Modularization，Portable design