Press Release
Medium2 Studio Is Honored with the Silver A' Design Award for Pinch Chair in Furniture Design
Medium2 Studio acknowledged for furniture design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Pinch Chair by Medium2 Studio, designed for Medium2studio, has been granted the Silver A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Pinch Chair
The Pinch Chair is a unibody, stackable, plastic chair that reimagines traditional designs with a fresh aesthetic more suited to contemporary architecture and landscapes. Designed with a unibody logic, the plastic sheet transforms into a complete chair with simple pinching and pulling moves. Its seamless, cohesive appearance creates an intuitive and dynamic visual image. The design allows for stacking during storage and stable placement on a dining table when flipped upside down, which is convenient for restaurant staff to clean the floor when closing.
About Medium2 Studio
"Medium" can refer to being in between two things, or it can refer to the medium that a message is communicated through. At Medium2 Studio, we are communicators who strive for balance in the middle ground. We explore the intersections of practicality and creativity, avoiding the extremes of rigid thinking and unfettered imagination. Our goal is to help brands effectively communicate with their audiences. We take all feedback about a brand into consideration, and we approach the brand's needs from the client's perspective. We use design in just the right amount – neither too little nor too much – to create an emotional connection between a brand and its users.
Award Record
With this recognition, Medium2 Studio is a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/150476
- A' Design Award Page: https://competition.adesignaward.com/150476
- Media Showcase: https://www.designnewsroom.com/!150476
- Laureate Profile: https://designers.org/d/343973
- Further Information from the Laureate: https://medium2studio.com/PINCH
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pinch Chair
- Function
- Chair
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Light Slate Gray, Dim Gray, Gray, Lavender and Dark Gray
- Images
- 5
- Client
- Medium2studio
The Recognition
- Laureate
- Medium2 Studio
- Country
- Taiwan (China)
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150476
Credits
- Team
- Ping-Lun Chung, Yen-Ting Lin and Fang-Yu Chen
- Image Credits
- MEDIUM2 STUDIO INC.
Design Details
- Unique Properties
- The Pinch Chair is a modern interpretation of the traditional plastic chair, molded in one piece with a sleek and contemporary design that complements modern architecture and landscapes. It is stackable for easy storage and can be flipped over onto a table to facilitate cleaning of floors by restaurant staff. This creates a seamless and harmonious appearance, with a visually dynamic and intuitive design that is both stylish and practical.
- Inspiration
- Plastic chairs are a common experience in modern people’s lives. They are also a superb example of the practicality and convenience that industrial production brings. The Pinch Chair starts with the prototype of the traditional plastic chair, then adds a new form factor to make it a better match for modern architecture and design. The chair was designed using a unibody logic, imagining the plastic sheet transforming into a complete chair with simple pinching and pulling moves.
- Research
- Medium2 Studio have observed that many restaurants prefer using plastic chairs for cleaning and maintenance purposes. During our interviews with restaurant owners, Medium2 Studio noticed that they had some common expectations and requirements for plastic chairs. Apart from being stackable for storage convenience, they wanted chairs that could be temporarily lifted off the ground, so that they could clean the floor and put the chairs back without having to clear an entire area of chairs. Finally, they had higher expectations for the design of plastic chairs, hoping that they could enhance or complement the interior decoration of their establishments.
- Challenge
- Designing a chair that satisfies both practical needs and modern aesthetic while also being stackable and easy to clean the floor, requires finding the perfect balance between form and function, which can be a challenging process.
- Realization and Technology
- plastic injection molding
- Operation and Interaction
- The Pinch Chair design allows for stacking during storage and stable placement on a dining table when flipped upside down, which is convenient for restaurant staff to clean the floor when closing.
- Project Duration and Location
- The project started in January 2021 in Taiwan and finished in May 2021 in taiwan.
- Specifications
- 549 mm x 558 mm x 822 mm
- Keywords
- stackable chair, plastic chair, pinch chair
