Press Release
Bronze A' Design Award in Packaging Design Goes to Oat Milk Packaging Design by Wallrus Design Studio
Wallrus Design Studio recognized for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Oat Milk Packaging Design by Wallrus Design Studio. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Oat Milk Packaging Design
Oat Milk is a packaging design for a plant-based milk drink made from oats. The pack is an aseptic carton box measuring 85 mm in width, 85 mm in depth and 230 mm in height, and the graphics are applied by flexographic printing. Illustrations of young people with different lifestyles appear on the pack to present the drink as new and nutritious. Healthy daily habits are shown within the images in a subtle way. The design aims to stand out on the shelf and to invite consumers who do not yet know the taste of oat milk to try it.
About Wallrus Design Studio
WALLRUS DESIGN STUDIO is an independent packaging and graphic design studio that deliver great solutions. They study about market and try to understand the main subject of orders clearly, then use them to create a creative new solution. Finding solution in all design projects is interesting challenges for them, so always they stay ready to say “Yes, we can do it”
Award Record
This recognition makes Wallrus Design Studio a winner of 5 A' Design Awards. The awards span the editions from 2021 - 2022 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/150948
- A' Design Award Page: https://competition.adesignaward.com/150948
- Media Showcase: https://www.designnewsroom.com/!150948
- Laureate Profile: https://designers.org/d/331811
- Further Information from the Laureate: https://wallrusstudio.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Oat Milk Packaging Design
- Function
- Packaging Design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Midnight Blue, Wheat, Light Sea Green, Dark Slate Gray and Teal
- Images
- 5
The Recognition
- Laureate
- Wallrus Design Studio
- Country
- Iran
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150948
Credits
- Team
- Matin Mirzaei
- Image Credits
- Mockup: Wallrus Design Studio
Design Details
- Unique Properties
- Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
- Inspiration
- In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
- Research
- Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
- Challenge
- The newness of the product and the lack of consumer awareness of the taste and uses of the product.
- Realization and Technology
- This product is flexo-printed on tetrapack aseptic box.
- Operation and Interaction
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Project Duration and Location
- The project started in January 2022 in Iran and finished in April 2022 in Iran.
- Specifications
- Width 85 mm x Depth 85 mm x Height 230 mm
- Keywords
- Oat Milk, Tetrapak, Milk, Healthy
