Press Release
Valentine R67 Mechanical Keyboard by Gangxiong Chen Receives the Bronze A' Design Award in Computers and Peripheral Devices Design
Gangxiong Chen recognized for computers and peripheral devices design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Valentine R67 Mechanical Keyboard by Gangxiong Chen, designed for Michael Chan DESIGN, has been granted the Bronze A' Design Award in the Computers and Peripheral Devices Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Valentine R67 Mechanical Keyboard
Valentine R67 is a mechanical keyboard designed for everyday computer use. The keyboard uses a sandwich mounting structure, in which the positioning plate is held between the top case and the bottom case so that the plate stays centered. The sandwich construction reduces bottoming vibration and gives a clearer and more pleasant typing sound. The body is made of aluminum alloy, shaped by CNC machining and finished with anodizing. A leather handle on the top allows easy carrying. Two gold custom keycaps are engraved with a logo and flower patterns.
About Gangxiong Chen
NANOIN design institutions are committed to a design and development model led by user research, and strive to build a sustainable and healthy organic relationship between people, things, and the environment.
Award Record
Gangxiong Chen is a winner of 4 A' Design Awards, including this recognition. The awards span the editions from 2021 - 2022 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Computers and Peripheral Devices Design Award
The A' Computer Design Award is an international design competition recognizing good computer and peripheral designs by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to computer designers, industrial designers, computer hardware engineers and computer accessory designers from all countries. Entries typically include laptops, desktop computers, workstations, servers, tablets and mainframes. Awarded computer designs are published at https://designers.org/design-category/computer
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/151241
- A' Design Award Page: https://competition.adesignaward.com/151241
- Media Showcase: https://www.designnewsroom.com/!151241
- Laureate Profile: https://designers.org/d/321493
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Valentine R67 Mechanical Keyboard
- Function
- Mechanical Keyboard
- Category
- Computers and Peripheral Devices Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances
- Colors
- Black, Dark Slate Gray, Dark Red, Maroon and Firebrick
- Images
- 5
- Client
- Michael Chan DESIGN
The Recognition
- Laureate
- Gangxiong Chen
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #151241
Credits
- Team
- JOJO.STUDIO
- Image Credits
- Designer GANGXIONG CHEN, 2022 Optional; Designer GANGXIONG CHEN, 2022
Design Details
- Unique Properties
- The keyboard adopts a sandwich installation structure, and the positioning plate is clamped by the top case and the bottom case to ensure that the positioning plate can be perfectly centered. The sandwich construction better dampens bottoming vibrations, resulting in a more exotic and pleasing ground-to-ground sound. The keyboard is made of aluminum alloy with a leather handle on the top for easy movement. The two gold custom keycaps are engraved with LOGO and flower patterns in the mouth.
- Inspiration
- The Valentine R67 Keyboard is an echo and tribute to Ettore Sottsass' spirit of making products fun. Times are changing turbulently and quickly, but the spirit that makes our lives and souls more interesting never falls behind. The significance of the Valentine R67 keyboard is also that we all have the persistence to let interesting souls shine into our lives.
- Research
- The Valentine R67 Keyboard is an echo and tribute to the "spirit of making products full of fun". The design of the Sandwich mount structure, through comprehensive research and repeated verification of materials, mechanics, and elasticity, obtains the best percussion force and feedback, and suppresses key vibration, allowing the keyboard to obtain a better operating experience. Smooth percussion, clear feedback, and pleasant percussion sound bring a pleasant experience. Exquisite CNC machining ensures that the product has exquisite details.
- Challenge
- The difficulty lies in repeated verification of the design mechanics and elasticity of the Sandwich mount structure, and finally achieve the best operating experience. At the same time, the appearance design pursues the pursuit of romantic spirit and fun
- Realization and Technology
- The keyboard adopts a sandwich type mounting structure. Through the research and design of the cutting shape of the positioning plate, the part supporting the keys is connected to the fixed part of the shell with flexibility. The positioning plate is connected to the upper and lower shells, and the sandwich structure of the keyboard can better suppress the bottom vibration and make the bottom sound more peculiar and pleasant. The product adopts aluminum alloy CNC machining process and anodic oxidation surface treatment process, so that the product has a good texture and touch.
- Operation and Interaction
- Steps to use Valentine R67 keyboard: charge the device, connect to the computer
- Project Duration and Location
- The project will start in Hangzhou in November 2021, and will be produced and launched in Hangzhou in December 2022
- Specifications
- 329mm x 136mm x 42mm, gift carton, aluminum alloy, plastic, 1.5kg, circuit board, lithium battery.
- Keywords
- The pursuit of interesting design, sandwich bracket structure , knocking experience and feedback , crisp knocking sound , the playability of the product
