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Press Release

DesignNewswire · COMO, Italy ·

Mabady Kitchen Electrical Appliance by Baowen Wu Receives the A' Design Award in Home Appliances Design

Baowen Wu recognized for home appliances design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Mabady Kitchen Electrical Appliance by Baowen Wu, designed for Hangzhou Mabady Technology Co., Ltd., has been granted the A' Design Award in the Home Appliances Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Mabady Kitchen Electrical Appliance

Mabady is a quiet blender designed for home use. The acoustic enclosure has a regular and rigid corrugated form, which gives Mabady a distinct appearance and helps reduce noise. The enclosure and the measuring cup are made of high-density extra thick polypropylene, a material with a verified noise reduction effect at room temperature. A low-noise coaxial direct drive motor keeps the sound level low. The heating plate at the base of the cup is coated with ceramic for fast heating. All functions are arranged on a touch screen, so each one can be started in a single step.

About Baowen Wu

The Maibadi kitchen appliance brand under Hangzhou Maibadi Technology Co., Ltd. takes "innovative kitchen, better life" as its concept, integrating design, research and development, production and sales. The brand covers a variety of kitchen appliances such as wall breakers, meat grinders, soybean milk machines, and air fryers. Taking improving user experience and establishing a brand image as our mission, we are committed to providing users with more one-stop solutions for kitchen equipment.

Award Record

Baowen Wu is a winner of 1 A' Design Award, including this recognition.

About the A' Home Appliances Design Award

The A' Home Appliance Design Award is an international competition recognizing good home appliance designs by best appliance designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to home appliance designers, industrial designers, product engineers and appliance brands from all countries. Typical entries include refrigerators, dishwashers, microwaves, washing machines, dryers and ovens. The awarded home appliance designs are published at https://designers.org/design-category/home-appliance

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Mabady Kitchen Electrical Appliance
Function
Kitchen Electrical Appliance
Category
Home Appliances Design
Discipline
Industrial Design
Industry
Electronics & Appliances and Furniture & Home
Colors
Silver, Light Gray, Dark Gray, Gray and Dark Slate Gray
Images
5
Client
Hangzhou Mabady Technology Co., Ltd.

The Recognition

Laureate
Baowen Wu
Country
China
Recognition
A' Design Award
Edition
2022 - 2023
Design ID
#151279

Design Details

Unique Properties
This design is a quiet blender for home use. For the aspects from product structure to appearance, we creatively fabricated the acoustic enclosure featuring a regular and rigid corrugated design and high-density extra thick PP, which is perceived to have distinctive appearance and better denoising effect. To avoid redundant operations, we made the interaction simper by arraying all available functions on a holographic touch screen.
Inspiration
The regular and rigid corrugated form of the acoustic enclosure presents this product sharply contrasted to other similar products with smooth curved profile, leaving a deep impression on user. Instead of scrolling function selection, all available functions are arrayed on a touch screen, so user can directly select the desired function in a visualized manner.
Research
The operating safety of home appliances is considered as vital to our family life. This design features an isolated placement of the motor and the cup lid.
Challenge
我们尝试了许多方法来帮助我们的客户解决使用中的有害噪音。例如,我们使用高密度超厚PP制造隔音罩,并使量杯合理加厚,以避免机器运行过程中的机械共振。为了设计具有去噪功能的电机,我们选择使用高精度、低噪音的同轴直驱电机,以尽可能降低噪音水平。
Realization and Technology
隔音罩和量杯由高密度超厚 PP 制成,这种材料在正常室温下具有经过验证的降噪效果。设置在杯子底部的加热板涂有陶瓷涂层,这是一种具有优异导热性的材料,可快速加热杯中的水。
Operation and Interaction
快节奏的信息时代已经让我们习惯了智能触控产品的直观高效操作,这款搅拌机的交互操作也随之而来。所有可用的功能都在大型触摸屏上逐个排列。只需一步即可激活任何功能,这是摆脱冗余操作的最简单方法。
Project Duration and Location
马巴迪搅拌机项目 2021年2022月在杭州开工设计 设计于2022年2009月完成 2010年2009月在杭州
Specifications
199.6mmx199.6毫米x420.5毫米
Keywords
kitchen, appliances, quiet, appearance, unique, interactive

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