Press Release
Siviano Italian Wine by Valerii Sumilov Is Granted the Bronze A' Design Award in Packaging Design
Valerii Sumilov of Shumi Love Design (tm) honored for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Siviano Italian Wine by Valerii Sumilov of Shumi Love Design (tm), designed for Shumi Love Design, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Siviano Italian Wine
This work is inspired by Italy and everything about Italy: its masquerade balls, its mysteries, its secret societies, its clans and its rich culture. The design sought to reflect mysticism, mystery, and sacred desires. By purchasing this wine, the consumer buys an entrance ticket to a privileged society, to a secret order, the entrance to which is only for the chosen few. The label is made in an original complex shape. The accent is shifted to the right to attract more attention with its asymmetry. This gives more aesthetics and mystique to the whole design concept.
About Valerii Sumilov
For Valerii Sumilov, design is one of the most interesting methods of transforming the external and structural image of the world around us. Even more, without design its transformation would be impossible. It is present in all the domains of our lives, accompanies us from the moment of our birth to the oldest of age. We are born and we die in design. It is present in everything. Our body is the pinnacle of creation, the pinnacle of design. The human is beautiful and perfect. This is true for both our exterior and interior. Everything is well-organized, intertwined, forming a uniform system with various elements interacting between each other.
About Shumi Love Design (tm)
19 years of successful work on CIS markets, professional team of high-class designers, precise management system, large number of successful projects – the facts speak for themselves.
Award Record
This recognition makes Valerii Sumilov of Shumi Love Design (tm) a winner of 31 A' Design Awards. The awards span the editions from 2012 - 2013 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/151378
- A' Design Award Page: https://competition.adesignaward.com/151378
- Media Showcase: https://www.designnewsroom.com/!151378
- Laureate Profile: https://designers.org/d/122587
- Further Information from the Laureate: https://bit.ly/3zsvcz4
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Siviano Italian Wine
- Function
- Italian Wine
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gray, Dim Gray, Dark Olive Green, Dark Gray and Rosy Brown
- Images
- 5
- Client
- Shumi Love Design
The Recognition
- Laureate
- Valerii Sumilov
- Country
- Moldova
- Brand
- Shumi Love Design (tm)
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #151378
Credits
- Team
- Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
- Image Credits
- Creator Valerii Sumilov / Visualizer Maxim Kulikov
Design Details
- Unique Properties
- The overriding task for the agency in this project was the creation of an integral image that would reflect the light and elegant feel of the product, and identify the drink’s region of origin. The unique Italian spirit is contained within every drop of this wine, and that’s exactly what was required to embody in the packaging design.
- Inspiration
- The solution presented confirms in general lines the traditions of Italian wine packaging, while also carrying certain details that lend the composition a modern and fresh feel. First thing to note is the strict and minimalistic central piece, which serves as a kind of foundation for the more expressive elements located in the upper part of the label respectively.
- Research
- We did market research on the competitive shelf. As a result of the research it became clear to us that Italian wines are not only about style, breed and brevity. But also mood, atmosphere, a special "feeling" - feeling and passion. That is what we tried to reflect in the design.
- Challenge
- The production process for the label involves additional printing and post-printing techniques that emphasize certain elements and make the overall composition more expressive. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic Italian wines.
- Realization and Technology
- Brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Velmart White. Post-print: gold stamping, embossing, tactile varnish
- Operation and Interaction
- The label has a unique form: artistic die-cutting of complex shape is performed. Part of the label is shaped. At the same time, the other part of the label is cut through. A powerful center of attraction is formed. This serves to draw attention to the manufacturer's brand and increases the status of the product.
- Project Duration and Location
- The project started in november 2022 in Italy. The product is intended for the European and U.S. markets.
- Specifications
- Label: 86 mm X 145 mm. Paper: Vergé White
- Keywords
- italian, wine, siviano
