Press Release
U Series Universal Mulcher by Vladimir Zagorac Receives the Silver A' Design Award in Agricultural Tools, Farming Equipment and Machinery Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Vladimir Zagorac for agricultural tools, farming equipment and machinery design
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2024 /DesignNewswire/ U Series Universal Mulcher by Vladimir Zagorac, designed for FPM Agromehanika, has been granted the Silver A' Design Award in the Agricultural Tools, Farming Equipment and Machinery Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding U Series Universal Mulcher
U Series is a universal mulcher designed for attachment to a tractor. The machine is made of welded steel with a powder-coated or galvanized finish, and is offered in working widths of 250, 280 and 300 centimetres. A hydraulically operated side shift frame allows mounting at the front or the rear of the tractor, while skids and a roller set the working height in four steps. A reinforced side mask protects the transmission. The faceted head-stock takes its form from Mount Rtanj, the mountain near the production site, and expresses strength and perseverance.
About Vladimir Zagorac
Vladimir Zagorac is a product designer based in Belgrade, Serbia. His opus includes projects in the fields of consumer products, electronics, packaging, home and urban furniture. His main field of interest is conceptualizing, structuring and developing products from within. He believes an object form should be thought out and every detail should have a functional reason. He tries to unify universal and timeless aesthetics with smart innovative solutions in every product.
Award Record
With this recognition, Vladimir Zagorac is a winner of 10 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Agricultural Tools, Farming Equipment and Machinery Design Award
The A' Agricultural Equipment Design Award is an international design competition recognizing good design in agricultural equipment and farming tools worldwide. It is organized within the A' Design Award & Competition and is open to agricultural equipment designers, farm machinery engineers, industrial designers and innovators from all countries. Typical entries include tractors, harvesters, plows, irrigation systems, seeders and sprayers. The awarded agriculture equipment designs are published at https://designers.org/design-category/agricultural-equipment
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/151410
- A' Design Award Page: https://competition.adesignaward.com/151410
- Media Showcase: https://www.designnewsroom.com/!151410
- Laureate Profile: https://designers.org/d/166434
- Further Information from the Laureate: https://www.fpm.rs/en/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- U Series Universal Mulcher
- Function
- Universal Mulcher
- Category
- Agricultural Tools, Farming Equipment and Machinery Design
- Discipline
- Industrial Design
- Industry
- Manufacturing
- Colors
- Firebrick, Indian Red, White Smoke, Dark Red and Dark Slate Gray
- Images
- 5
- Client
- FPM Agromehanika
The Recognition
- Laureate
- Vladimir Zagorac
- Country
- Serbia
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #151410
Credits
- Image Credits
- Vladimir Zagorac
Design Details
- Unique Properties
- The head-stock features a distinct faceted and structurally robust form, which draws inspiration in the shape of Mount Rtanj, at the foot of which the company is located. The form of the reinforced side mask also associates to strength, focus and perseverance, which is the brand motto. Robustness is highlighted with carefully positioned brakes on the top surface, while the impression of orderliness and discipline is achieved by mutually corresponding angles of surfaces visible from the sides, and neat concealed joining.
- Inspiration
- The U mulcher series is a continuation of a complete redesign of the product portfolio. The aim is to use the latest technologies and superior quality of workmanship with a design language started by the V series. The appearance of the machine follows the redesigned logo, with features that strongly unite sharp motion-oriented lines, large flat surfaces, and distinctive details. Corresponding bold graphics potentiate the main directions of the form and emphasize dynamics.
- Research
- The form features a combination of sharp lines and angled surfaces. The side-view details follow the direction of movement. Special attention was given to the shape and robustness of the head-stock, an important design element that brings character. The new design simplifies the production of skids and the side mask, which also play a role in the dynamic look of the product. The front and back elements were moved further apart so the machine complies to the latest CE certification rules.
- Challenge
- The product was redesigned using a streamlined visual language, strong appearance and a character set by the V series. The plan was to reduce errors and minimize the number of operations needed for build, but still achieve an interesting and forward-looking form. Large surfaces and small number of brakes presented a challenge regarding structural stability, especially considering material thickness, which needed to be relatively low, as this everyday product is intended for general usage.
- Realization and Technology
- Welded steel, powder-coated / galvanized
- Operation and Interaction
- The machine has a multifunctional hydraulically operated side shift attachment frame, with changeable direction of usage, for placement at the front or back of the tractor. The working height can be set in four increments using both skids and the roller. The transmission is protected from accidental impacts with a reinforced side mask, while the rotor is protected with a characteristically shaped side cover. Three working grips are available - 250, 280, and 300cm.
- Project Duration and Location
- The project lasted for several months, and was done in Belgrade and Boljevac
- Specifications
- Width: 305cm, Depth: 122cm, Height: 105cm (for 280cm working grip), Weight 1010kg
- Keywords
- Mulcher, Shredder, Dynamics, Strength, Perseverance
