Press Release
Yao Wu Receives the Silver A' Design Award for Trip of Tea Illustrations in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Yao Wu for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category for Trip of Tea Illustrations by Yao Wu, designed for Beijing Wuyao Cultural and Creative Co. Ltd.. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Trip of Tea Illustrations
Trip of Tea is a pair of illustrations created for a Chinese tea company. The two works are inspired by two historic tea transport routes, the Tea Road of Ten Thousand Miles and the Maritime Silk Road. A horse taken from the client logo appears as a messenger along each route. The form of each horse and the pattern on its saddle change to reflect the features of the destination city or region. Tea drinking scenes from different countries are included. The illustrations are hand drawn on a tablet and unfolded as a tiled reel that suits posters, postcards and other uses.
About Yao Wu
I'm Wu Yao，In 2019, Beijing Satellite TV invited the designer of the second season of the National Palace Museum, the official cultural and creative designer of Wudang Mountain, the designer recommended by Zhan Ku, the annual cooperative designer of shede liquor industry, and the special designer of the culture and Tourism Bureau of Xi'an Qujiang Management Committee.
Award Record
Yao Wu is a winner of 6 A' Design Awards, including this recognition. The awards span the editions from 2022 - 2023 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/151736
- A' Design Award Page: https://competition.adesignaward.com/151736
- Media Showcase: https://www.designnewsroom.com/!151736
- Laureate Profile: https://designers.org/d/325136
- Further Information from the Laureate: https://bit.ly/3wOoIfK
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Trip of Tea Illustrations
- Function
- Illustrations
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Peru, Saddle Brown, Sienna, Teal and Sandy Brown
- Images
- 5
- Client
- Beijing Wuyao Cultural and Creative Co. Ltd.
The Recognition
- Laureate
- Yao Wu
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #151736
Credits
- Team
- Yuchen Zhang, Boxing Xie, Ziyang Zheng, Zhen Tan, Huafeng Shi and Hao Liao
Design Details
- Unique Properties
- These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
- Inspiration
- The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
- Research
- Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
- Challenge
- The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
- Realization and Technology
- The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
- Project Duration and Location
- The project started in Beijing in August 2022 and was completed in Beijing in December 2022
- Specifications
- The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
- Keywords
- illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
