Press Release
Ta Wei Huang Receives the Bronze A' Design Award for Endless Cycle of Life Visual Design in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Ta Wei Huang for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2024 /DesignNewswire/ Endless Cycle of Life Visual Design by Ta Wei Huang, designed for Yunlin County Government, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Endless Cycle of Life Visual Design
This design is inspired by the renowned location in Taiwan, the ChengLong Wetlands, situated in Kouhu Township, Yunlin. Utilizing the water's reflection as a foundation, the designer skillfully incorporates the destination's name, merging it with water ripples, waterfowl, and installation art. This design symbolizes the profound concept of the endless cycle of life, conveying the wetlands' revival and enduring sustainability.
Award Record
Ta Wei Huang is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/151759
- A' Design Award Page: https://competition.adesignaward.com/151759
- Media Showcase: https://www.designnewsroom.com/!151759
- Laureate Profile: https://designers.org/d/345392
- Further Information from the Laureate: https://reurl.cc/p56zyb
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Endless Cycle of Life Visual Design
- Function
- Visual Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Gold, Goldenrod, Dark Goldenrod, Lavender and Olive
- Images
- 5
- Client
- Yunlin County Government
The Recognition
- Laureate
- Ta Wei Huang
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #151759
Credits
- Image Credits
- Designer/Creator Ta Wei Huang, main visual; Designer/Creator Ta Wei Huang, poster; Designer/Creator Ta Wei Huang, invitation card; Designer/Creator Ta Wei Huang, t-shirt; Designer/Creator Ta Wei Huang, staff identification card
Design Details
- Unique Properties
- Chenglong Wetland, a village with a profoundly poignant tale, endured subsidence and typhoon disasters, leading to the abandonment of farming due to the intrusion of seawater. Despite these challenges, the evolving ecology transformed the deserted fields into a vibrant wetland. Every year, tens of thousands of migratory birds find sanctuary here, including rare species like the Black-faced Spoonbill, making the breathtaking sunset vistas a renowned tourist attraction. Through the visual design of this event, local residents have revitalized their lost farming lands, embracing a new way of coexistence with the land.
- Inspiration
- This visual design deeply draws inspiration from the event's location, ingeniously rearranging the place name and merging it with its reflection on the water's surface, showcasing exquisite aesthetics that highlight the unique structure of Chinese characters. Enhanced by the distinct ripples on the wetland's surface and complemented by the endangered global waterfowl, the Black-faced Spoonbill, the design accentuates the vibrant, Endless Cycle of Life within the wetland. More than just a visual creation, it encapsulates a profound symbolism representing the marvelous ecology and the cultural significance of the local community within the wetland.
- Research
- "The ChengLong Wetlands International Environmental Art Project" has been held for over a decade since 2010. Through art, it has not only given ChengLong Village a fresh start but has also prompted villagers to reconsider their relationship with the environment. Art has played a pivotal role in revitalizing the ChengLong Wetlands."
- Challenge
- This project in Chenglong Wetland combines art and nature, changing the area for the better. Artists use local materials to create beautiful, eco-friendly artworks. People in the community and visitors interact with these artworks, raising awareness about wetlands and the environment. The art transforms the wetland into a vibrant, engaging space, creating a positive impact on both the environment and the people. This unique blend of art and nature helps people appreciate the wetland's beauty while also learning about its importance.
- Realization and Technology
- The designer delved deeply into the local culture, gaining profound insights into its stories and origins. Utilizing innovative and disruptive creativity, they crafted astonishing visual effects. Through Adobe Illustrator, the designer meticulously refined the structure of Chinese characters, integrating intricate details. Additionally, Adobe Photoshop was employed to seamlessly blend local features, installation art, and elements of waterfowl. The result is a captivating visual masterpiece, rich in artistic depth and allure.
- Operation and Interaction
- To capture attention, circular elements were strategically employed, guiding focus towards the combination of place names in the center of the visual. This unique and intricate style embodies the area's distinct geographical features and profound significance. Such a design not only piques interest in the event but also establishes a connection between the viewers and the locale, encouraging collective concern for this place in need of revitalization.
- Project Duration and Location
- The project was held in Kukuo, Yunlin in September 2022
- Specifications
- The Poster: Width 594 mm x Height 841 mm
- Keywords
- Visual design, Graphic design, Typography, Color, Chinese Elements
