Press Release
Pavanpet Pet Foods by Mohsen Koofiani Is Granted the Bronze A' Design Award in Packaging Design
Mohsen Koofiani honored for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Pavanpet Pet Foods by Mohsen Koofiani, designed for Pavanpet, has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Pavanpet Pet Foods
Normally, since humans consider pets as members of their families and children, the packaging design is cartoonish. The use of characters can strengthen the connection with the viewer and create an attractive environment. As a result, the packaging has a prominent and special visual connection. The animals' faces are very cleverly designed and their smiles and happiness are clearly visible, which shows the effect of this product on them. Using simple colors without details creates a better understanding of the image and purpose.
About Mohsen Koofiani
Mohsen Koofiani is a designer, illustrator, and character designer whose academic achievements are painting. He has a great imagination and loves details, so he tries to refer to them in all his designs and ideas. Mohsen is an idea maker and likes to create an imaginary world for his friends. Loves peace and tranquility. Packaging design for food is one of his specialties and he has many ideas in this field. She loves cartoons and childish fantasy worlds and loves daydreaming.
Award Record
Mohsen Koofiani is a winner of 2 A' Design Awards, including this recognition. The awards span the editions from 2021 - 2022 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/151937
- A' Design Award Page: https://competition.adesignaward.com/151937
- Media Showcase: https://www.designnewsroom.com/!151937
- Laureate Profile: https://designers.org/d/330755
- Further Information from the Laureate: https://www.pavanpet.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pavanpet Pet Foods
- Function
- Pet Foods
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Teal, Medium Sea Green, Cadet Blue, Medium Aquamarine and Goldenrod
- Images
- 5
- Client
- Pavanpet
The Recognition
- Laureate
- Mohsen Koofiani
- Country
- Iran
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #151937
Credits
- Image Credits
- Illustrator / Creator: Mohsen Koofiani
Design Details
- Unique Properties
- Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids. The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
- Inspiration
- Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
- Research
- The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
- Challenge
- The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
- Realization and Technology
- Matte three-layer packaging with aluminum printing method: rotogravure
- Operation and Interaction
- Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
- Project Duration and Location
- The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
- Specifications
- W: 200 mm H: 400 mm D: 80 mm
- Keywords
- Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
