Press Release
Cheng Shin Rubber Ind. Co., Ltd. Receives the Golden A' Design Award for Victra Sport EV Tire in Vehicle Parts, Auto Accessories and Care Products Design
Cheng Shin Rubber Ind. Co., Ltd. of Maxxis recognized for vehicle parts, auto accessories and care products design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ Victra Sport EV Tire by Cheng Shin Rubber Ind. Co., Ltd. of Maxxis has been granted the Golden A' Design Award in the Vehicle Parts, Auto Accessories and Care Products Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Victra Sport EV Tire
Victra Sport EV is a tire specially designed for electric vehicles. High-dispersion nanotechnology and a high-strength pattern design effectively reduce power consumption thus improving energy efficiency and lengthening range. The optimized pattern design and sound-absorbing foam technology filter out unwanted road and pattern noise and elevate cabin comfort. Footprint optimization technology and a special EV tread compound improve its capacity to cope with high torque and high load, which provide longer tread life.
About Cheng Shin Rubber Ind. Co., Ltd.
The company was established in January 1967. Founded in Taiwan, Maxxis got its start by making bicycle tires, and soon expanded its offerings to include tires for auto, light truck, ATV, motorcycle, trailer, and more. Today, Maxxis distributes its products in more than 180 countries and has operations in Asia, North America, South America, Europe, Africa, and Australia, employing about 23,000 people.There are 11 tire production bases in the world.Top 10 tire factories in the world. Maxxis International has been dedicated to making tires riders and drivers can trust for quality and performance. Those Maxxis distribution centers house some of the finest tires on the market.
About Maxxis
Cheng Shin Rubber Ind. Co., Ltd/Maxxis International, was founded in Taiwan in 1967. With distribution in approximately 180 countries, and about 23,000 employees globally, Maxxis is one of the most respected tire companies in the world.
Award Record
With this recognition, Cheng Shin Rubber Ind. Co., Ltd. of Maxxis is a winner of 2 A' Design Awards. The awards span the editions from 2019 - 2020 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Vehicle Parts, Auto Accessories and Care Products Design Award
The A' Vehicle Accessory Design Award is an international industrial design competition recognizing good vehicle accessories by designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to vehicle accessory designers, auto parts manufacturers, automotive engineers and car care product designers from all countries. Entries typically include car seat covers, GPS systems, roof racks, floor mats, steering wheel covers and car audio. Awarded vehicle accessory designs are published at https://designers.org/design-category/vehicle-accessory
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/152044
- A' Design Award Page: https://competition.adesignaward.com/152044
- Media Showcase: https://www.designnewsroom.com/!152044
- Laureate Profile: https://designers.org/d/251122
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Victra Sport EV Tire
- Function
- Tire
- Category
- Vehicle Parts, Auto Accessories and Care Products Design
- Discipline
- Industrial Design
- Industry
- Automotive and Manufacturing
- Colors
- Dark Slate Gray, Black, Dim Gray, Light Slate Gray and Gray
- Images
- 5
The Recognition
- Laureate
- Cheng Shin Rubber Ind. Co., Ltd.
- Country
- Taiwan (China)
- Brand
- Maxxis
- Recognition
- Golden A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152044
Credits
- Team
- Ping-hao Chen, Chi-cheng Yeh, Yu-chun Nien, Liang-kuei Wang, Kang-hao Huang and Hsin-ping Tsao
Design Details
- Unique Properties
- Victra Sport EV is a tire specially designed for electric vehicles and focuses on meeting three goals: improving energy efficiency, reducing unwanted noise and prolonging tread life. The Victra Sport EV integrates a new-generation rubber compound, Maxxis sound-absorbing foam technology and Maxxis optimized footprint technology to provide drivers with an elevated EV driving experience.
- Inspiration
- Driven by global energy policies, the market share for electric vehicles has risen rapidly. Due to the lack of charging infrastructure, low motor noise, high motor torque and extra weight, EV drivers are mostly concerned about range, tire noise and frequent tire replacements. Victra Sport EV is engineered to address these concerns and improves energy efficiency, tire noise, and tread life. Victra Sport EV also supports rapid EV growth by providing a better driving experience.
- Research
- Most tires for internal combustion vehicles are not a great match for an EV’s performance envelope and will erode some of the environmental benefits of driving an EV. Maxxis’ design team created the Victra Sport EV using various innovative optimization technologies, sparking great interest at trade shows and among the automotive aftermarket industry. The Victra Sport EV’s innovative design has also drawn the attention of competitors, and Maxxis hopes that the Victra Sport EV will push the entire industry forward.
- Challenge
- To meet increasingly stringent regulations and pivot toward sustainable mobility, the engineering team balanced performance metrics with improved energy efficiency, tire noise and wear resistance. Through many rounds of design and testing, Maxxis engineers developed a high-strength pattern with optimized pitch sequencing that worked in harmony with the newly developed EV compound. This breakthrough allows the Victra Sport EV to further enhance the performance of EVs and also achieve outstanding results in EU regulatory certification testing.
- Realization and Technology
- 1. High-dispersion nanotechnology and a high-strength pattern design reduce rolling resistance and improve energy efficiency for maximum driving range. 2. Optimized pitch arrangement and a closed shoulder design minimize discomfort from tire pattern noise. Sound-absorbing foam technology further reduces cabin noise, ensuring a serene and comfortable driving experience. 3. Contact Shape Tech and a New EV Compound maximize tread mileage, ensuring a longer service life.
- Operation and Interaction
- Victra Sport EV uses high-strength casing and a pattern design which helps to harness the high-torque electric motors in EVs. The extra strength also delivers sharper response and stability, improving the overall EV driving experience. The new highly dispersed nanotechnology helps to reduce electricity consumption by 13% per kilometer travelled, thus reducing range anxiety. The optimized pitch arrangement and sound-absorbing foam technology deliver a serene driving experience.
- Project Duration and Location
- Victra Sport EV had launched in May 2022 in Taiwan.
- Specifications
- 668mm x 668mm x 247mm
- Keywords
- EV tire, EV tyre, improving energy efficiency, reducing driving noise, prolonging tread life
