Press Release
Mohsen Koofiani Is Honored with the Bronze A' Design Award for Natura Dried Fruits Dried Fruits in Packaging Design
Mohsen Koofiani acknowledged for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Natura Dried Fruits Dried Fruits by Mohsen Koofiani, designed for Natura. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Natura Dried Fruits Dried Fruits
This design has benefited from the combination of artistic sculptures, fruits, and animals, although it should be noted that subtle changes have been made artistically. The pictures tried to establish a clear connection between animals, fruits, and culture. But since the main theme of the design is to preserve the ecosystem, in addition to the herbivorous animals, in some places wild animals (hunters) have been used as a symbol of power. In this packaging, simple and powerful colors are used to attract more attention, and degradable packaging is used to protect the environment.
About Mohsen Koofiani
Mohsen Koofiani is a designer, illustrator, and character designer whose academic achievements are painting. He has a great imagination and loves details, so he tries to refer to them in all his designs and ideas. Mohsen is an idea maker and likes to create an imaginary world for his friends. Loves peace and tranquility. Packaging design for food is one of his specialties and he has many ideas in this field. She loves cartoons and childish fantasy worlds and loves daydreaming.
Award Record
This recognition makes Mohsen Koofiani a winner of 6 A' Design Awards. The awards span the editions from 2021 - 2022 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/152045
- A' Design Award Page: https://competition.adesignaward.com/152045
- Media Showcase: https://www.designnewsroom.com/!152045
- Laureate Profile: https://designers.org/d/330755
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Natura Dried Fruits Dried Fruits
- Function
- Dried Fruits
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Teal, Dark Goldenrod, Peru, Slate Gray and Indigo
- Images
- 5
- Client
- Natura
The Recognition
- Laureate
- Mohsen Koofiani
- Country
- Iran
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152045
Credits
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani Product Manager: Mr. A. Yousefi
Design Details
- Unique Properties
- In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
- Inspiration
- In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
- Research
- Type of research: studies Research objectives: Finding the relationship between ecosystem and historical culture Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time. Results: The final result is a different design and the creation of a work of art. The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it.
- Challenge
- In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
- Realization and Technology
- All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
- Operation and Interaction
- Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
- Project Duration and Location
- The project started in February 2022 and finished in December 2022 in Shiraz, Iran
- Specifications
- Kraft paper tube box packaging Capacity: 250g Mouth: 95mm Depth: 200mm
- Keywords
- Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
