Press Release
Golden A' Design Award in Interior Space and Exhibition Design Goes to Supa Fama Restaurant and Bar by Shelley Mock
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Shelley Mock for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Interior Space and Exhibition Design category for Supa Fama Restaurant and Bar by Shelley Mock, designed for Supa Fama. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Supa Fama Restaurant and Bar
Supa Fama is a restaurant and bar set over two floors within a shopping mall. The interior covers 950 square metres, with a ground floor of 650 square metres and a mezzanine of 300 square metres. The L-shaped plan is divided into a horseshoe-shaped bar and a dining hall arranged around a central courtyard planted with greenery. Raw iron and reclaimed timber are combined with living plants to contrast man-made and natural elements. The design draws on the image of a farmer's greenhouse and reflects the use of locally sourced produce.
About Shelley Mock
Through a series of big life decisions, Shelley has found herself living and working in Shanghai, for well over a decade now. After completing her Master's degree in Architecture in Australia (including a 2 year stint in Mexico on student exchange) she headed for the bright lights and noodles of Shanghai, looking for a new challenge. Through her work experience there, she was eventually led towards Interior Architecture, preferring to work within the more intimate connection people have with their immediate surroundings. She has since completed numerous projects, both built and unbuilt, ranging from residential, through commercial, to the experimental.
Award Record
Shelley Mock is a winner of 1 A' Design Award, including this recognition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/152243
- A' Design Award Page: https://competition.adesignaward.com/152243
- Media Showcase: https://www.designnewsroom.com/!152243
- Laureate Profile: https://designers.org/d/346202
- Further Information from the Laureate: http://www.birdhousedesign.net
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Supa Fama Restaurant and Bar
- Function
- Restaurant and Bar
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Slate Gray, Dark Olive Green, Black and Dim Gray
- Images
- 5
- Client
- Supa Fama
The Recognition
- Laureate
- Shelley Mock
- Country
- Australia
- Recognition
- Golden A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152243
Credits
- Image Credits
- All images: Photographer Brian Chua, 2023
Design Details
- Unique Properties
- Supa Fama advocates for using locally sourced, farm fresh produce for their salad based meals, aiming to educate on the importance of using quality ingredients from a known source. We built this ethos into the design by drawing on imagery of a farmer's garden greenhouse, filled with all kinds of plants, illustrating the difference between mass and micro food production, in both historical and modern times. We invite guests to interact with the surrounding flora, and hope to inspire conversation.
- Inspiration
- The restaurant is an exploration of the machine-made vs the natural, the geometric vs the organic; conceived as a steampunk version of the Hanging Gardens of Babylon. Like the tales of travellers arriving at the Gardens recording their first impressions of its splendour and wonder, we wanted the restaurant to be as awe-inspiring as much as it is a cosy place to dine. We wanted guests to have the feeling of being temporarily transported to another place and time.
- Research
- We paid special attention to developing a visual identity that is unique to this location, yet still adheres to the brand essence that can be traced through all locations. We examined case studies of restaurant and retail chains, small and large, analysing how they convey the same brand identity, whilst the design may vary. Emphasis on core philosophy of their brand – in this case promoting healthy lifestyle and a strong connection to nature, remain present in each design, each in its own way.
- Challenge
- Understanding the Client’s wish to have a garden restaurant, yet faced with a location deep inside a shopping mall with no access to natural light posed the biggest challenge for us. We needed to use high wattage, white lights to keep the plants growing, yet maintain a warm, soft lighting atmosphere for the diners to be comfortable in. This required careful consideration of positioning, and both the lighting and planting design were implemented early on in the design process.
- Realization and Technology
- The architectural materials and flora are both essential elements in the design; they represent opposite directions in their lifecycles. Materials such as raw iron or reclaimed timber visibly age towards their death, slowly transforming through oxidation. In contrast, plants start their lifecycle from seed and mature into free-form shapes, constantly changing as they interact with their environment. This juxtaposition creates a paradoxical dynamic in the design, where the enduring qualities of man-made materials contrast with the ephemeral nature of living organisms.
- Operation and Interaction
- The L-shaped floor plan is loosely divided into two zones, the bar and the dining hall. The bar is a horse-shoe shaped central element where guests can sit and get a drink before being directed to their table. The dining area opens up on a central courtyard with a ‘river’ of greenery flowing down the centre. Blackened steel posts define a circulation ring around the courtyard and facilitate the traffic of customers and wait staff, as food is delivered from the adjacent open kitchen.
- Project Duration and Location
- The entire project took 10 months to complete. Concept Design phase began in March 2022 and construction finished in December 2022, with the restaurant soft opening in February 2023
- Specifications
- The restaurant is a total of 950sqm, spread over two floors. The ground floor is 650sqm, while the second floor is a mezzanine of 300sqm, over looking the dining area. The total height from ground floor to ceiling is 9m. All kitchen facilities are located on the ground floor, along with the bar and dining area courtyard. Upstairs holds additional dining area and private rooms.
- Keywords
- Restaurant design, biophillic design, interior design, immersive design, garden restaurant, steampunk, vintage, industrial, narrative
