Press Release
Shenzhen Xinyue Chuangzao Technology Co., Ltd. Receives the Bronze A' Design Award for Cjoy Isense Smart Electric Toothbrush in Beauty, Personal Care and Cosmetic Products Design
Shenzhen Xinyue Chuangzao Technology Co., Ltd. recognized for beauty, personal care and cosmetic products design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Beauty, Personal Care and Cosmetic Products Design category for Cjoy Isense Smart Electric Toothbrush by Shenzhen Xinyue Chuangzao Technology Co., Ltd.. The result belongs to the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Cjoy Isense Smart Electric Toothbrush
Cjoy iSense is a smart electric toothbrush designed to guide users toward proper oral hygiene. The body is integrated and buttonless, and grip sensing is used to switch the toothbrush on and off. Pressure applied by the user is detected in real time, and the vibration intensity is adjusted accordingly, so sensitive areas receive gentle cleaning while firmer pressure delivers deep cleaning. The surface is finished with vacuum plating, and a full drive magnetic levitation motor supplies the vibration power. A light on the top shows the operating status with different colors.
Award Record
With this recognition, Shenzhen Xinyue Chuangzao Technology Co., Ltd. is a winner of 1 A' Design Award.
About the A' Beauty, Personal Care and Cosmetic Products Design Award
The A' Cosmetic Product Design Award is an international competition recognizing good cosmetic products by best cosmetic product brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to cosmetic brands, cosmetic product designers, personal care product designers and beauty product designers from all countries. Entries typically include lipsticks, foundations, eyeliners, mascara, blushes and concealers. Awarded cosmetic product designs are published at https://designers.org/design-category/cosmetic-product
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/152346
- A' Design Award Page: https://competition.adesignaward.com/152346
- Media Showcase: https://www.designnewsroom.com/!152346
- Laureate Profile: https://designers.org/d/346358
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cjoy Isense Smart Electric Toothbrush
- Function
- Smart Electric Toothbrush
- Category
- Beauty, Personal Care and Cosmetic Products Design
- Discipline
- Product Design
- Industry
- Beauty and Packaging & Retail
- Colors
- Black, Dark Slate Gray, Cadet Blue and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Shenzhen Xinyue Chuangzao Technology Co., Ltd.
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152346
Credits
- Team
- Garnett Wang and Aiqing Liu
Design Details
- Unique Properties
- Cjoy iSense is an innovative electric toothbrush that is integrated, buttonless, and easy to manoeuvre. Its main purpose is to help users achieve proper oral hygiene by guiding them through cleaning their teeth correctly. The toothbrush can detect the pressure the user exerts in real time. It gradually adjusts vibration intensity accordingly, providing a natural and smooth brushing experience. With Cjoy iSense, users can enjoy a new and efficient way of cleaning their teeth while developing good oral hygiene habits.
- Inspiration
- Personal daily care has become increasingly popular, so oral hygiene issues are being taken more seriously. Many people prefer electric toothbrushes because they are more convenient, comfortable, and efficient than traditional ones. CJOY iSense stands out from other electric toothbrushes on the market due to its buttonless, integrated, and manoeuvrable design, providing a new and innovative way to brush teeth.
- Research
- Common electric toothbrushes on the market generally use physical buttons, which have the potential for ageing and water leakage. The fact is that users refrain from frequently switching gears when brushing. They usually use one gear to clean the entire mouth, resulting in improper care for each tooth. Based on the actual use data of hundreds of users, the design team has developed the iSense system that changes with the power.
- Challenge
- The CJOY iSense electric toothbrush is designed to eliminate the need for buttons on the body. It operates without the traditional on/off and gear change buttons and instead uses grip sensing to turn on and off. Moreover, it automatically adjusts to the pressure the user applies, making it suitable for sensitive teeth cleaning as well as deep teeth cleaning. This innovative design caters to the diverse needs of different users.
- Realization and Technology
- The toothbrush features an integrated surface with a vacuum plating treatment commonly used in the automotive industry. It is equipped with a full drive magnetic levitation motor to provide vibration power based on pressure. Additionally, the CJOY iSense toothbrush has a circular navigation light on the top that displays the operation status with different colours and movements for better intuitiveness.
- Operation and Interaction
- CJOY iSense uses a Without Thought interaction mode that adjusts the vibration intensity according to the pressure applied by the user. Users can lightly brush for sensitive spots, making the toothbrush vibrate gently and reducing irritation. For key areas, users only need to apply pressure to output strong power for deep cleaning.
- Project Duration and Location
- Research and development of the product started in Shenzhen in April 2022. It is launched in China in June 2023.
- Specifications
- Dimension: 27.8*27.8*246.4mm Weight: 385.4g
- Keywords
- Electric Toothbrush, Integrated Body, Buttonless Design, Pressure Sense, Brush as One Wishes
