Press Release
Wuhuan M809bk Walking Sneakers by Shanghai Wuquan Sporting Goods Co., Ltd. Wins the Silver A' Design Award in Footwear, Shoes and Boots Design
Shanghai Wuquan Sporting Goods Co., Ltd. honored for footwear, shoes and boots design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 15, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Wuhuan M809bk Walking Sneakers by Shanghai Wuquan Sporting Goods Co., Ltd. has been granted the Silver A' Design Award in the Footwear, Shoes and Boots Design category. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Wuhuan M809bk Walking Sneakers
Wuhuan M809bk is a pair of walking shoes designed for everyday comfort and safety. The heel, inspired by shoe pullers, introduces a slip on design that lets users put on or take off the shoes quickly without bending over or using extra tools. A wide last prevents foot pinching, while the arch support reduces fatigue during long walks. The upper combines knitted fabric and soft cowhide for light weight and breathability. The full length rubber outsole has a staggered wedged pattern for slip resistance and a wide contact area for stable support.
About Shanghai Wuquan Sporting Goods Co., Ltd.
WUHUAN Walking Shoes is a Chinese sports brand founded in 1960, now affiliated to Shanghai Wuquan Sporting Goods Co., Ltd. Wuquan is a research and development, design, manufacturing, sales as one of the sporting goods enterprises. The company has always adhered to the enterprise spirit of "creating a more suitable walking shoes for Chinese people", focusing on the scientific and technological research and development of footwear products, ergonomic research and professional walking shoes design, development and testing.
Award Record
This recognition makes Shanghai Wuquan Sporting Goods Co., Ltd. a winner of 1 A' Design Award.
About the A' Footwear, Shoes and Boots Design Award
The A' Footwear Design Award is an international footwear design competition recognizing good footwears by leading footwear brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to footwear designers, shoe designers, boot designers and fashion designers from all countries. Typical entries include shoes, sneakers, sandals, boots, heels and loafers. The awarded footwear designs are published at https://designers.org/design-category/footwear
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/152599
- A' Design Award Page: https://competition.adesignaward.com/152599
- Media Showcase: https://www.designnewsroom.com/!152599
- Laureate Profile: https://designers.org/d/346630
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Wuhuan M809bk Walking Sneakers
- Function
- Walking Sneakers
- Category
- Footwear, Shoes and Boots Design
- Discipline
- Fashion Design
- Industry
- Fashion and Sports
- Colors
- Dark Slate Gray, Gainsboro, Silver, Black and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Shanghai Wuquan Sporting Goods Co., Ltd.
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152599
Credits
- Team
- Xiao Nan
Design Details
- Unique Properties
- M809BK, a pair of walking shoes, features convenience, comfort, and safety, aiming to bring users a healthier, more confident, and more vibrant life. Its slip on design, inspired by shoe pullers, enables users to easily and quickly put on or take off the shoes without bending over, which is adaptable to different scenarios, and prevents injuries that may arise from such movements. The soft upper, arch support design, and anti-slip pattern provide excellent comfort and all-around protection.
- Inspiration
- M809BK is inspired by shoe pullers, and geometric elements symbolizing stability. Its slip on design allows users to put on or take off the shoes more conveniently. Viewed from the rear, the outsole presents a stable triangular shape. The outsole pattern blends triangles and rectangles. The heel counter and the rear part of the outsole use arc shapes, while the upper adopts a trapezoidal shape. Those geometric elements enrich the overall design, and functionally enhance stability and comfort.
- Research
- Walking shoes emphasizing foot health and comfort are increasingly popular among consumers. However, the fast pace of modern urban life has led to new demands for shoes that can be quickly put on and taken off. The middle aged and elderly populations face challenges like reduced flexibility and strength, foot deformation leading to foot pinching, and collapsed arch causing walking fatigue. Therefore, M809BK uses a slip on design, a wide last and arch support design to enhance wearing comfort.
- Challenge
- The design challenge lies in how to help users put on and take off shoes easily while also providing a comfortable wearing experience. The slip on design of M809BK enables users to quickly put on and take off their shoes without bending over. The wide last and arch support design address foot pinching and foot fatigue during prolonged walking. Premium materials lead to enhanced softness, breathability, and slip resistance, making the shoes suitable for diverse scenarios.
- Realization and Technology
- The wide last addresses foot pinching users may experience while wearing shoes. The rear half utilizes mesh fabric, polyurethane and high-density EVA to well support the arch, whereby even users with flat arches can walk effortlessly. The highly breathable one piece Flyknit upper and soft cowhide ensure light weight, and effectively maintain the shoe’s shape to prevent it from widening or deforming. The heel uses Lycra, foam and bird eye mesh fabric to improve breathability and softness.
- Operation and Interaction
- The heel inspired by shoe pullers introduces a slip on design, allowing users to easily put on or take off shoes without bending over or using additional tools. The outsole with a stable trapezoidal structure has a larger contact area with the ground, offering excellent support and reducing the risk of rolling ankles.This also evenly distributes pressure exerted on the sole of the foot to alleviate fatigue. The full-length rubber outsole boasts the staggered wedged pattern for slip resistance.
- Project Duration and Location
- The product was developed in January 2023 in Shanghai, and launched in December 2023 in China.
- Specifications
- Dimensions 330 mm x 200 mm x 160 mm Weight0.35kg
- Keywords
- walking shoes, quick to put on and take off, wide last, arch support design, multidimensional protection
