Press Release
Shashwat Das and Ruchi Gada - Almond Branding Is Honored with the Bronze A' Design Award for Novus Organics ACV Packaging Design in Packaging Design
Shashwat Das and Ruchi Gada - Almond Branding acknowledged for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2024 /DesignNewswire/ Novus Organics ACV Packaging Design by Shashwat Das and Ruchi Gada - Almond Branding, designed for Novus Organics, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Novus Organics ACV Packaging Design
Novus Organics Apple Cider Vinegar aimed to establish an unmatched quality standard in the Indian market, surpassing rivals in concentration and purity. This packaging design was created to complement its uniqueness, emphasizing simplicity and elegance. The clean, transparent label showcases the product's natural beauty. Using a minimalist line drawing style, the design captures the essence of handpicked, organic ingredients, aligning with a commitment to excellence and sustainability. The packaging is plastic-free and recyclable, highlighting environmental responsibility.
About Shashwat Das and Ruchi Gada - Almond Branding
Almond is a Strategic Branding & Design Agency based out of Mumbai that has been working with leading companies like Tata, ITC, Amul, Kellogg’s, Dabur, Baidyanath, Marico, Cavinkare, 3M, Berger, to name a few as well as upcoming startups to create and nourish Brands. With a passionate team of Planners, Strategists & Creators and an experience of over a decade, Almond is the leading Branding & Design Agency in India. Specializing in Brand Creation, Brand Strategy & Development, we combine branding and design thinking to deliver disruptive brand design solutions.
Award Record
With this recognition, Shashwat Das and Ruchi Gada - Almond Branding is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/152622
- A' Design Award Page: https://competition.adesignaward.com/152622
- Media Showcase: https://www.designnewsroom.com/!152622
- Laureate Profile: https://designers.org/d/289790
- Further Information from the Laureate: https://novusorganics.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Novus Organics ACV Packaging Design
- Function
- Packaging Design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Orange, Goldenrod, Dark Goldenrod, Sandy Brown and Saddle Brown
- Images
- 5
- Client
- Novus Organics
The Recognition
- Laureate
- Shashwat Das and Ruchi Gada - Almond Branding
- Country
- India
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152622
Credits
- Team
- Ruchi Gada, and Shashwat Das
- Image Credits
- Optional Image #4 Picture Credits Novus Organics
Design Details
- Unique Properties
- Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before. No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways. A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.
- Inspiration
- Capturing The Australian Story The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India. The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle. The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin.
- Research
- Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
- Challenge
- The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
- Realization and Technology
- Sustainable & Planet Friendly Packaging Design At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging. We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand. The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.
- Operation and Interaction
- Efficient Verbal Branding: Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone. From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users. The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency.
- Project Duration and Location
- The Packaging Design started in 2022 and was executed and launched in 2023.
- Specifications
- Limited Colour Palette The label uses only three colours along with gold foil and white to create a sophisticated and premium look. The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language.
- Keywords
- Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
