Press Release
Platinum A' Design Award in Footwear, Shoes and Boots Design Goes to 160X 5 Pro Track Shoes by Xtep China Co., Ltd.
Xtep China Co., Ltd. recognized for footwear, shoes and boots design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ 160X 5 Pro Track Shoes by Xtep China Co., Ltd., designed for Xtep (China) Co., Ltd., has been granted the Platinum A' Design Award in the Footwear, Shoes and Boots Design category, A' Design Award & Competition has announced. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Platinum A' Design Award Means
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
More About 160X 5 Pro Track Shoes
160X 5 Pro is a racing shoe designed for marathon runners. The shoe combines comfort, light weight, breathability and durability. The midsole frame is produced with 3D printing, and the midsole foam is made with supercritical foaming technology for strong cohesion and a resilience rate of 85 percent. A full length carbon fibre plate stabilizes the forefoot and the midfoot and helps release kinetic energy. The upper is made of a lightweight and tough mesh material. The design aims to help runners save physical strength during long distance races.
About Xtep China Co., Ltd.
Xtep Group is a multi-brand, international sporting goods enterprise specializing in the design, development, manufacturing and marketing of sports shoes, clothing and accessories. Founded in 1987, the Xtep brand was founded in 2001 and listed in Hong Kong on June 3, 2008, in 2019, overseas mergers and acquisitions of a number of international brands, opening a multi-brand, international development path. The group owns the main brand Xtep (China) and internationally renowned sports brands such as Saucony (USA), Merrell (USA), K-Swiss (US), Paladium (France) and so on. After more than 30 years of development, Xtep has become a leading sporting goods enterprise in China.
Award Record
With this recognition, Xtep China Co., Ltd. is a winner of 2 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Footwear, Shoes and Boots Design Award
The A' Footwear Design Award is an international footwear design competition recognizing good footwears by leading footwear brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to footwear designers, shoe designers, boot designers and fashion designers from all countries. Typical entries include shoes, sneakers, sandals, boots, heels and loafers. The awarded footwear designs are published at https://designers.org/design-category/footwear
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/152677
- A' Design Award Page: https://competition.adesignaward.com/152677
- Media Showcase: https://www.designnewsroom.com/!152677
- Laureate Profile: https://designers.org/d/331226
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- 160X 5 Pro Track Shoes
- Function
- Track Shoes
- Category
- Footwear, Shoes and Boots Design
- Discipline
- Fashion Design
- Industry
- Fashion and Sports
- Colors
- Firebrick, Crimson, Chocolate and Brown
- Images
- 5
- Client
- Xtep (China) Co., Ltd.
The Recognition
- Laureate
- Xtep China Co., Ltd.
- Country
- China
- Recognition
- Platinum A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152677
Credits
- Team
- Long Zhang
Design Details
- Unique Properties
- As a pair of professional racing shoes for marathoners, 160X5.0 Pro features good comfort, excellent propulsive effect, light weight, high breathability and wonderful durability. It makes improvement in materials and structure to better satisfy the actual needs of marathoners, aiming to help them save more physical strength and improve their athletic performance.
- Inspiration
- Considering the requirements of numerous professional marathoners in shoes for races, the design team hopes to develop a pair of comfortable marathon racing shoes able to help runners save more physical strength.
- Research
- Marathon running distinguishes itself from traditional track and field events with its long distance and duration, and shoes, besides physical strength, are also a key factor influencing performance of marathoners. Therefore, to ensure good comfort and help runners save physical strength during a marathon has become a main aim of shoe research and development.
- Challenge
- The midsole frame is generated through new 3D printing technology, while PISA supercritical foaming technology is innovatively introduced into the midsole foam to realize the strong cohesion, so as to effectively avoid tearing during strenuous exercise. Such a material is 36 percent lighter and 28 percent more resilient than E T P U, which better assists athletes in saving their physical strength.
- Realization and Technology
- The midsole frame is generated through 3D printing technology, while PISA supercritical foaming technology is innovatively introduced into the midsole foam to realize the strong cohesion and the resilience rate up to 85percent. The full length carbon fibre plate with high strength helps to stabilize the forefoot and midfoot and release more kinetic energy. The upper is made of lightweight, highly tough, meshed XTEP SHEEL.
- Operation and Interaction
- The full length carbon fibre plate with high strength slightly upturned at the front part and the inner side of the middle part frees runners from unsteadiness on the forefoot and midfoot. The full length design, and the largely curved toe cap enable the release of more kinetic energy, so that runners can save more physical strength, whereby to enhance their performance.
- Project Duration and Location
- The design and development of this product started in Xiamen, in March, 2023. It was introduced to the market in China, in August, 2023.
- Keywords
- shoes,marathon racing shoes,PISA supercritical foaming technology,carbon fibre plate, the bevel design used in the heel
