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Press Release

DesignNewswire · COMO, Italy ·

Jelenew Short Sleeve Jersey by Jelenew Incorporated Is Granted the Silver A' Design Award in Sporting Goods, Fitness and Recreation Equipment Design

Jelenew Incorporated acknowledged for sporting goods, fitness and recreation equipment design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Sporting Goods, Fitness and Recreation Equipment Design category for Jelenew Short Sleeve Jersey by Jelenew Incorporated. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Jelenew Short Sleeve Jersey

Jelenew is a short sleeve cycling jersey designed for female cyclists. The jersey is made of a technical fabric with aero stripes, which redirects parallel airflow into channels and lowers drag. The fabric blends 85 percent nylon with 15 percent polyurethane fiber and weighs 115 grams per square meter, so the finished jersey weighs 125 grams. Pro fit cutting is applied at the chest, waist and back to suit female body shapes and to give measured compression to the muscles. A reflective logo on the back aids visibility in low light.

About Jelenew Incorporated

Created just for women. Jelenew is a global luxury high-performance women's sports brand with a cycling focus, powered by exclusive CurveTec™ protective technology. Based in Paris, France. We aim to provide an exquisite and dynamic lifestyle for active women all around the world. At Jelenew, we believe that sports are an interaction of curves, and the unique curvilinear structure of sportswear is the key to unlocking women's full athletic potential. Utilizing French haute couture moulage cutting technology and drawing inspiration from the curves of the female body, we have developed our proprietary protective technology: CurveTec™.

Award Record

This recognition makes Jelenew Incorporated a winner of 1 A' Design Award.

About the A' Sporting Goods, Fitness and Recreation Equipment Design Award

The A' Sporting Goods Design Award is an international design competition recognizing good sports equipment designs by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to sporting goods designers, fitness equipment designers, recreation equipment designers and industrial designers from all countries. Entries typically include basketballs, tennis rackets, yoga mats, running shoes, dumbbells and bicycles. Awarded sports equipment designs are published at https://designers.org/design-category/sporting-goods

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Jelenew Short Sleeve Jersey
Function
Short Sleeve Jersey
Category
Sporting Goods, Fitness and Recreation Equipment Design
Discipline
Industrial Design
Industry
Sports
Colors
Black, Dark Slate Gray, Lavender, Light Gray and Silver
Images
5

The Recognition

Laureate
Jelenew Incorporated
Country
United States of America
Recognition
Silver A' Design Award
Edition
2023 - 2024
Design ID
#152798

Design Details

Unique Properties
This functional cycling jersey specially designed for female cyclists strikes a balance between athletic performance and stylish design. Giving full consideration to aerodynamics, it adopts the technical fabric with aero stripes to dissipate air and create the optimal aerodynamic surface, so as to minimize drag. Ergonomic advanced customization techniques improve the fit of the garment to adapt to the female-specific physiology, and offer a comfortable wearing experience.
Inspiration
The jersey draws inspiration from aerodynamics. Air flows in parallel streams, resulting in drag on cyclists. Therefore, this product is designed to optimize the overall aerodynamics from fabric to cut. The striped texture of the fabric redirects parallel wind, creating air channels to minimize drag, while the 4D tailored fitted shoulder and neckline further decreases drag to greatly reduce physical exertion.
Research
Cycling, as a green and healthy activity, has rapidly caught the attention of people. However, although more women have embraced cycling, their clothing preferences often go unaddressed. Beyond the basics of comfort, breathability, and athletic performance, female cyclists place a greater emphasis on the aesthetic appeal of cycling jerseys. Therefore, integrating these expectations into design will be a pivotal strategy for cycling jersey brands to gain a competitive edge in the market.
Challenge
The challenge of the product design is how to strike a balance between stylish design and athletic performance. The design team innovatively used the technical fabric with aero stripes, and introduced advanced customization techniques to realize a good user experience and visual pleasure. The product reshapes the way female cyclists view professional cycling jerseys, inspiring more women to embrace the joy of cycling.
Realization and Technology
fabric made of 85 percent nylon and 15 percent polyurethane fiber, technical fabric with aero stripes, pro fit cutting technology, COATS sewing thread
Operation and Interaction
The ultralight fabric of 115g per square meter reduces the jersey to 125g to offer an agile experience. The breathable fabric facilitates perspiration to keep users fry and comfortable. Pro fit cutting technology used in key areas like the chest, waist and back ensures a perfect fit to muscles and provides proper compression to different muscle groups, alleviating muscle fatigue, lactic acid buildup and post-exercise discomfort. The reflective logo on the back safeguards cyclists in low light.
Project Duration and Location
The design and development of this project started in Paris, France, in September 1st, 2023. It was introduced to the market in August 1st, 2023.
Keywords
female short sleeve cycling jersey, technical fabric with aero stripes, advanced customization techniques, 4D tailored fitted design, environmentally friendly materials

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