Press Release
Long Time Wall Clock by Shelly Agronin Receives the A' Design Award in Furniture Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Shelly Agronin for furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, April 13, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Furniture Design category for Long Time Wall Clock by Shelly Agronin, designed for Studio Wallaby. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Long Time Wall Clock
Long Time Clock is inspired by the captivating art of kirigami, a traditional Japanese technique that beautifully combines folding and cutting paper. Just like in kirigami, this clock is a blend of art and functionality. The cutting and folding technique allows for the creation of Roman numerals on the clock's sides. As a result, the numerals themselves seem to leap out of the metal strip, creating a play of positive and negative areas. Made from a laser-cut strip of aluminum, the clock has been sustainably designed to minimize material waste.
About Shelly Agronin
Shelly Agronin - Israeli designer and owner of "Studio Wallaby". She is 42, married, and has 3 daughters. Her passion is to shift an average object through design and to create fascinating experiences that connect emotionally. Shapes, technologies, and styling appeal to her. From this alchemy comes her creativity, and the ability to provide smart solutions. Throughout her career, she worked on cross-disciplinary teams, with engineers, graphic designers, and marketing teams in a wide range of categories: from consumer electronics to jewelry; from mass production consumer plastic items to niche one-offs, from idea to product. Shelly’s favorite technology in the last decade is metal bending.
Award Record
With this recognition, Shelly Agronin is a winner of 3 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/152866
- A' Design Award Page: https://competition.adesignaward.com/152866
- Media Showcase: https://www.designnewsroom.com/!152866
- Laureate Profile: https://designers.org/d/281246
- Further Information from the Laureate: https://bit.ly/3PHiF3Y
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Long Time Wall Clock
- Function
- Wall Clock
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Lavender, Ghost White, Light Gray, Black and Sea Green
- Images
- 4
- Client
- Studio Wallaby
The Recognition
- Laureate
- Shelly Agronin
- Country
- Israel
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152866
Credits
- Image Credits
- Shelly Agronin
Design Details
- Unique Properties
- The clock is made from a single narrow strip of metal. The cutting and folding technique allows for the creation of Roman numerals on the clock's sides. As a result, the numerals themselves seem to leap out of the metal strip, creating a play of positive and negative areas. The clock is positioned 5 cm away from the wall and appears to be floating.
- Inspiration
- The clock was inspired by kirigami, the Japanese art of folding and cutting paper. In kirigami, paper is both folded and cut, resulting in a three-dimensional design that stands out from the page.
- Research
- The study centered on the design aspects of the product, incorporating the development of numerous paper models and layouts. This entailed the analysis of dimensions, proportions, fonts, and the structural integrity of the forthcoming clock. The investigation resulted in the choice of Roman numerals 3 and 9 as the central design elements, chosen for their symmetry, which enabled the application of the Kirigami effect.
- Challenge
- Balancing the artistic aspect of kirigami with the functional requirements of a clock was tricky. Designing Roman numerals that can be cut and folded effectively from the aluminum strip while remaining visually appealing and easily readable poses a creative challenge.
- Realization and Technology
- Made from a high-quality, laser-cut strip of aluminum, the clock has been sustainably designed to minimize material waste.
- Operation and Interaction
- The clock arrives ready to use and can be hung on the wall with two screws.
- Project Duration and Location
- March 2020 - July 2020 Studio Wallaby, Yoqneam-Ilit, Israel
- Specifications
- Size: 96.5X17X5 cm / 38X6.7X2 Inches
- Keywords
- wall clock, oversize clock, interior design, Studio Wallaby
