Press Release
Travel Buddy Browser Game by Stefan Maier-Wimmer Is Granted the A' Design Award in Advertising, Marketing and Communication Design
Stefan Maier-Wimmer acknowledged for advertising, marketing and communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Advertising, Marketing and Communication Design category for Travel Buddy Browser Game by Stefan Maier-Wimmer, designed for Holidayextras.de. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Travel Buddy Browser Game
Travel Buddy is an interactive adventure that playfully showcases Holiday Extras' products. The parallax game world creates a virtual travel experience as players navigate. In the role of a travel buddy, players guide a couple in vacation planning, offering tips for a successful trip. The advice leads to a humorous travel type test, uncovering one's vacation behavior. Alongside exploring the product range, players gain insights into their own travel preferences.
About Stefan Maier-Wimmer
Grow to your true size Size alone is nothing. True greatness is finding, giving and developing your best. We bring the true values of companies, brands and products to light and help them to grow strategically. We adapt our team 100% to the task at hand - from consultants and creatives to a network of specialists. This is how we develop interdisciplinary, tailor-made solutions for brand strategy, design, digital solutions and lead generation. The focused personal expertise of successful marketing and communication experts is the backbone of Bloom.
Award Record
This recognition makes Stefan Maier-Wimmer a winner of 4 A' Design Awards. The awards span the editions from 2019 - 2020 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. The competition is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Entries typically include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. Awarded advertising designs are published at https://designers.org/design-category/advertising
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/153173
- A' Design Award Page: https://competition.adesignaward.com/153173
- Media Showcase: https://www.designnewsroom.com/!153173
- Laureate Profile: https://designers.org/d/273577
- Further Information from the Laureate: https://tinyurl.com/jkecrhrc
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Travel Buddy Browser Game
- Function
- Browser Game
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Light Steel Blue, Alice Blue, Gainsboro, Light Slate Gray and Slate Gray
- Images
- 5
- Client
- Holidayextras.de
The Recognition
- Laureate
- Stefan Maier-Wimmer
- Country
- Germany
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #153173
Credits
- Team
- Sebastian Hudl, Ole Bornitz, Jakob Wassenaar, Carina Härlein, Patrick Fürst and Gerald Gömmel
Design Details
- Unique Properties
- In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
- Inspiration
- Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
- Challenge
- The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
- Realization and Technology
- In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
- Operation and Interaction
- The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
- Project Duration and Location
- The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
- Specifications
- As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
- Keywords
- Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
