Press Release
Zeh Chair by Alexandre Kasper Wins the Silver A' Design Award in Furniture Design
Alexandre Kasper honored for furniture design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Zeh Chair by Alexandre Kasper, designed for CGS Moveis, has been granted the Silver A' Design Award in the Furniture Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Zeh Chair
The Zeh line is an expression of excellence in Brazilian carpentry, paying homage to the artisanal tradition associated with the name Zeh. With minimalist elegance, it highlights the beauty of wood machined on 5-axis machines, emphasizing the quality of carpentry. The fusion of technology and artisanal sensitivity yields visually stunning furniture, bearing witness to the skill of the carpenters.
About Alexandre Kasper
Alexandre Kasper, a renowned Brazilian architect and product designer, has been shaping the furniture market with his innovative creations for over a decade. With a career marked by excellence, Kasper has garnered numerous prestigious awards, including the A’ Design Award, the European Design Award, and national honors such as the Museu da Casa Brasileira Award, the Brasil Design Award, and the Museu do Objeto Brasileiro Prize. Kasper’s work has been showcased on international stages such as the Salone del Mobile (Isalone) and ICFF, cementing his global recognition.
Award Record
This recognition makes Alexandre Kasper a winner of 2 A' Design Awards. The awards were granted between the 2020 - 2021 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/153927
- A' Design Award Page: https://competition.adesignaward.com/153927
- Media Showcase: https://www.designnewsroom.com/!153927
- Laureate Profile: https://designers.org/d/291681
- Further Information from the Laureate: https://cgsmoveis.com.br/pt
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Zeh Chair
- Function
- Chair
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Saddle Brown, Sienna, Peru, Tan and Gainsboro
- Images
- 5
- Client
- CGS Moveis
The Recognition
- Laureate
- Alexandre Kasper
- Country
- Brazil
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #153927
Credits
- Image Credits
- 01: Alexandre Kasper 02: Alexandre Kasper 03: Alexandre Kasper 04: Alexandre Kasper 05: Alexandre Kasper
Design Details
- Unique Properties
- Sophisticated Ergonomics: The backrest with a specifically curved design for lumbar support stands out for providing anatomical support, offering exceptional comfort to the user. 5-axis machining allows millimeter precision in creating this curvature, uniquely adapting to the body's structure. Sculptural Arm Design: Solid wood arms with a curved spiral design not only lend visually stunning aesthetics but also add an artistic dimension to the chair. 5-axis machining enables the creation of this intricate pattern, showcasing the fusion of advanced technology and creative design.
- Inspiration
- The "Zéh" line is an authentic expression of excellence in Brazilian carpentry, elevating design and quality to a superior level. Inspired by the rich woodworking tradition often personified by the name "Ze" in Brazil, this line pays homage to the craftsmanship and dedication to quality embodied by many talented carpenters carrying the name José. The furniture is characterized by a minimalist elegance that highlights the natural beauty of wood machined on 5-axis machines. Each piece is carefully designed to offer a clean and sophisticated aesthetic, allowing the quality of carpentry and the texture of the wood to take center stage.
- Research
- Research Type: The research for the Zé chair involved a mixed approach, combining exploratory and applied research. The exploratory part aimed to understand Brazilian carpentry traditions, while the applied research focused on developing an innovative and aesthetically appealing chair. Research Objectives: Objectives included understanding ergonomics, carpentry traditions, and integrating 5-axis machining technology. The aim was also to optimize the manufacturing process for efficiency and cost-effectiveness.
- Challenge
- The creative challenge in developing the Zéh chair was intricate, involving the blend of a minimalist design with intricate details. Internally, the historical perspective of Brazilian carpentry mandated honoring traditions, while the social perspective required a contemporary approach to meet modern preferences. Obstacles included incorporating 5-axis machining technology into a minimalist product. Laws and ergonomic safety regulations were crucial challenges, demanding a meticulous approach to ensure comfort without compromising the clean design. The challenge was overcoming the intricacy of rich details within a minimalist aesthetic, integrating technology, tradition, and comfort.
- Realization and Technology
- The project began with meticulous focus on ergonomics, particularly lumbar comfort. The backrest was the first piece developed, utilizing advanced 3D modeling technology to optimize curvature. Inspired by the rich tradition of Brazilian carpentry, each subsequent element was strategically added, maintaining the vision of a product entirely crafted from solid tauari wood, known for its durability and natural beauty. Choosing tauari wood not only respects local tradition but also contributes to sustainability as it comes from reforestation. The design process incorporated feedback from experienced carpenters, honoring craftsmanship and ensuring technical feasibility.
- Operation and Interaction
- The automation of the Zéh chair process was strategically designed for efficiency and cost-effectiveness. The design was conceived so that the seat, backrest, sides, and rear leg were identical in both the version with arms and without arms. The variation between versions occurs only in the front leg and arm, optimizing production and resulting in a more favorable cost-benefit ratio. This smart approach not only simplifies the production line but also reduces logistical complexity. The use of standardized components facilitates inventory management and streamlines the assembly process, contributing to an efficient and cost-effective production of the Zéh chair.
- Project Duration and Location
- It started in January 2023 and is being concluded in September 2023, in Medianeira, Paraná - Brazil
- Specifications
- H 812mm x W 494mm X D 521mm
- Keywords
- Minimalist design, Brazilian carpentry tradition, 5-axis machining, Ergonomic comfort, Tauari wood, Fusion of technology and tradition, Clean aesthetics, Innovative furniture, Harmonizing form and function, Elegant simplicity.
