Geziwo Park Series Illustrations by Yao Wu Is Granted the Silver A' Design Award in Graphics, Illustration and Visual Communication Design

Yao Wu honored for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 18, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Geziwo Park Series Illustrations by Yao Wu, designed for Beijing Wuyao Cultural and Creative Co. Ltd., has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Geziwo Park Series Illustrations

Geziwo Park Series is a commercial illustration created for Geziwo Park. The long scroll artwork is divided into three parts. The first part, Night of Fantastic Animals, shows moonlight over a mysterious forest with many birds in flight. The second part, Dream, is filled with color and includes landmark buildings of Geziwo Park. The third part, Voyage, shows mermaid elves swimming in a blue ocean as a ship sails into the distance. The three parts can be used alone or together on postcards, posters and other items. The printed work measures 3.84 by 0.76 meters.

About Yao Wu

I'm Wu Yao，In 2019, Beijing Satellite TV invited the designer of the second season of the National Palace Museum, the official cultural and creative designer of Wudang Mountain, the designer recommended by Zhan Ku, the annual cooperative designer of shede liquor industry, and the special designer of the culture and Tourism Bureau of Xi'an Qujiang Management Committee.

Award Record

Yao Wu is a winner of 8 A' Design Awards, including this recognition. The awards span the editions from 2022 - 2023 to 2023 - 2024 of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/154207
A' Design Award Page: https://competition.adesignaward.com/154207
Media Showcase: https://www.designnewsroom.com/!154207
Laureate Profile: https://designers.org/d/325136
Further Information from the Laureate: https://bit.ly/3uOQ7Ol

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Geziwo Park Series Illustrations
Function: Illustrations
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Dark Slate Gray, Midnight Blue, Teal, Black and Sea Green
Images: 5
Client: Beijing Wuyao Cultural and Creative Co. Ltd.

The Recognition

Laureate: Yao Wu
Country: China
Recognition: Silver A' Design Award
Edition: 2023 - 2024
Design ID: #154207

Credits

Team: Original designer：Wu yao, Zhang yuchen, Xie boxing, Shi huafeng, Zheng ziyang, Tan zhen, Liao hao and Font designer：Liu xin

Design Details

Unique Properties: Integrating humanistic and natural elements, we embark on a dream-making journey with the theme of Night of Magical Animals. The whole illustration is divided into three parts. Taking Night of Fantastic Animals as the first part, the moonlight illuminates the mysterious forest, with many birds flying through it. The second part is Dream, with many colors covering the whole picture, including many landmark buildings in GeziWo Park. Combining modern technology with ancient culture. The third part is Voyage. The mermaid elves are swimming in the blue ocean. The ship is sailing into the distance.
Inspiration: This design is a commercial illustration created for the IP Geziwo Park. It is inspired by the scenery and cultural landscape of Geziwo Park.
Research: A considerable amount of project information was collected in the early stage of the work. The natural features, architectural uniqueness, and humanistic features of Pigeon Nest Park were all reflected in the later drawings. Strive to ensure the unity of the picture and the unity of the theme. In the middle of the project, drew a large number of line drawings and created separate layers for them to facilitate commercial use. In the later stage of the project, not only completed the illustration content, but also created 4 IP characters and a set of vector graphics and text designs.
Challenge: The whole illustration is divided into three different styles parts. How to unify the styles of the picture is the challenge of project.
Realization and Technology: This long scroll piece can accommodate most size applications. These three parts can be used alone or in conjunction with other derivatives in subsequent commercial applications, such as postcards, posters and other creative works.
Project Duration and Location: The project started in Beijing in June 2023 and ended in August 2023
Specifications: The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
Keywords: Illustrations, GeziWo, fantastic, dream