Press Release
Midori Yamazaki Is Honored with the Bronze A' Design Award for Waiting for the Wave in Metaverse Digital Artworks in Digital Art
Midori Yamazaki acknowledged for digital art by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Waiting for the Wave in Metaverse Digital Artworks by Midori Yamazaki, designed for Out of Blue, has been granted the Bronze A' Design Award in the Digital Art category. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Waiting for the Wave in Metaverse Digital Artworks
This artwork is a visualisation of the momentary shape of a wave in perfect shape for surfing that is aesthetically pleasing and gives the audience pleasant confusion simultaneously. It was created through a creative process between digital and physical, mixing reality and virtual reality in collaboration with EPFL. It attempts to generate an experience in nature and reaffirms the supple strength of human cognitive abilities that select aesthetic experiences actively to create a better future. A sense of human existence will remain unchanged forever, even in a future where reality is in chaos.
About Midori Yamazaki
Out of Blue is a creative lab that maximizes the power of art and design with research to give you unexpected views. Founded by Midori Yamazaki, the lab excels in communication design, branding, and experimental artwork. By merging academic rigor with creative intuition, Out of Blue distinguishes itself through a unique methodology drawn from a wide range of experiences and skill sets. Representative Midori Yamazaki is a Creative Director, Artist, and Researcher. She holds an MA with Distinction from Central Saint Martins, University of the Arts London, and worked at DLX Design Lab, the Institute of Industrial Science, The University of Tokyo.
Award Record
This recognition makes Midori Yamazaki a winner of 1 A' Design Award.
About the A' Digital Art Award
The A' Digital Art Design Award is an international digital art competition recognizing good digital art by leading digital artists and designers worldwide. It is organized within the A' Design Award & Competition and is open to digital art designers, digital artists, graphic designers and illustrators from all countries. Typical entries include digital art, animations, illustrations, 3D models, digital paintings and vector artworks. The awarded digital art designs are published at https://designers.org/design-category/digital-art
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/154231
- A' Design Award Page: https://competition.adesignaward.com/154231
- Media Showcase: https://www.designnewsroom.com/!154231
- Laureate Profile: https://designers.org/d/348493
- Further Information from the Laureate: https://out-of-blue.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Waiting for the Wave in Metaverse Digital Artworks
- Function
- Digital Artworks
- Category
- Digital Art
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Lavender, Dark Gray, Light Steel Blue, Cornflower Blue and Steel Blue
- Images
- 5
- Client
- Out of Blue
The Recognition
- Laureate
- Midori Yamazaki
- Country
- Japan
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154231
Credits
- Image Credits
- Image Midori Yamazaki, Waiting for the Wave in Metaverse, 2023.
Design Details
- Unique Properties
- This artwork is a visualisation of the momentary shape of a wave in perfect shape for surfing, which retains its aesthetics forever, through a creative process that mixes reality and virtual reality. It attempts to generate an experience in nature and reaffirms the supple strength of human cognitive abilities that select actively beautiful experiences to create a better future, and a sense of human existence that will remain unchanged forever, even in a future where reality is in chaos.
- Inspiration
- Modern technology makes it easy to replicate visual representations that are indistinguishable from reality these days. The metaverse has become one of the spaces in which we humans exist, and the definition of existence is being distorted. However, we live in ever-changing times and continue to evolve, recognising and accepting flexibly the chaos of reality and the unreality that technology brings. The artwork attempts to express eternal existence with positive hope.
- Research
- The research question for this artwork is what design can help to make you connected to nature in order to live better in the chaotic era of reality and intended to express the momentary shape of a wave in perfect shape for surfing, which retains its aesthetics forever. It was created by mixing reality and virtual reality in collaboration with Swiss Federal Institute of Technology in Lausanne. It generates the experience in nature and reaffirms the supple strength of human cognitive abilities.
- Challenge
- The creative challenge in this research was to design an interaction that generates an awareness of what could reaffirm the supple strength of human cognitive abilities that actively select beautiful experiences to create a better future and a sense of human existence that will remain unchanged forever in the chaotic era. To this end, we attempted to create the artwork through a playful creative process between digital and physical, 2D and 3D, mixing reality and virtual reality.
- Realization and Technology
- The artwork was created through a playful creative process, between digital and physical, 2D and 3D, mixing reality and virtual reality. The hand-drawn intuitive sketches of waves and the simulation of ‘good waves’ suitable for surfing using ocean physics were combined to create the shape using stone powder in collaboration with EPFL (Swiss Federal Institute of Technology in Lausanne). The three-views that merged the two methods were used to create the hand-formed shapes. Surprisingly the aesthetic curves from the skilled hand-drawn sketches were very close to the simulation.
- Operation and Interaction
- These are videos and static images as digital artworks.
- Project Duration and Location
- This artwork was launched worldwide, in May 2023. It will be open to the public for a minimum of five years. (It will be extended wherever possible).
- Specifications
- Video: Width 1920px X Height 1080px Static image: Width 460mm X Height 305mm
- Keywords
- wave, nature, science, visualization, digitalart, digitalfabrication
