Press Release
Yating Liu Receives the A' Design Award for Unicorn Rebrand Visual Identity in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Yating Liu for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for Unicorn Rebrand Visual Identity by Yating Liu. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Unicorn Rebrand Visual Identity
Designer Yating Liu has refreshed a New York Mexican food truck's brand in an experimental project. The design uses vibrant colors and badges to appeal to young students. In the logo, "Uni" represents university, while "Corn" stands for Tacos. The unicorn theme, popular among youth, fits with the brand's weekly introduction of new flavors. The logo creatively combines elements following Spanish grammar. Menu items also include college-related terms, ensuring a unified visual system tied to the brand's essence.
About Yating Liu
Graduated from School of Visual Arts, Yating Liu is a versatile graphic designer with a strong penchant for customized typeface and branding design. She has thrived in multicultural cities like Beijing, Hong Kong, and New York, which have helped her to become more well-rounded and upbeat in personality. Yating is currently making images at 2x4 (Beijing), where she utilizes her branding and advertising background to express her distinctive and mature views through visual language.
Award Record
With this recognition, Yating Liu is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/154412
- A' Design Award Page: https://competition.adesignaward.com/154412
- Media Showcase: https://www.designnewsroom.com/!154412
- Laureate Profile: https://designers.org/d/327935
- Further Information from the Laureate: https://www.yatingliu.space
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Unicorn Rebrand Visual Identity
- Function
- Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Orchid, Forest Green, Orange, Green and Black
- Images
- 5
The Recognition
- Laureate
- Yating Liu
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154412
Design Details
- Unique Properties
- "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
- Inspiration
- This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
- Research
- The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
- Challenge
- This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
- Realization and Technology
- The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
- Operation and Interaction
- The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.
- Project Duration and Location
- The project started in July 2021 and finished in September 2021 in Beijing, China.
- Specifications
- Loyalty card 90mm x 54mm
- Keywords
- Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
