Press Release
Meow Multi-Functional Logistics Box by Yanxuan Design Center Wins the Bronze A' Design Award in Packaging Design
Yanxuan Design Center honored for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ Meow Multi-Functional Logistics Box by Yanxuan Design Center, designed for Netease Yanxuan Trading Co. Ltd, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Meow Multi-Functional Logistics Box
Meow is essentially a logistics box inspired by cats and houses. Through clever innovation in the die-cut structure and appearance, it not only serves the function of packaging and transporting goods but can also be easily folded into a functional and adorable cat house. This micro-innovative design ensures low-cost production and promotes the reuse of logistics boxes, demonstrating a pet-friendly and environmentally conscious attitude that aligns with the psychological needs of pet owners.
About Yanxuan Design Center
NetEase Yanxuan is a lifestyle brand under NetEase that is favored by the new middle class in China. IDC Innovation Design Center the design team is that covers all categories (include home, clothing, shoes, food, beverages, personal care, pets, sports, travel and eletronic products) of research and design, focusing on cultural research and innovative design, achieving differentiation through people-oriented design and brand strategy. Relying on the power of design, creating value through design. Design services include brand design, packaging design, product design, and industrial design.
Award Record
With this recognition, Yanxuan Design Center is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/154712
- A' Design Award Page: https://competition.adesignaward.com/154712
- Media Showcase: https://www.designnewsroom.com/!154712
- Laureate Profile: https://designers.org/d/347823
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Meow Multi-Functional Logistics Box
- Function
- Multi-Functional Logistics Box
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Olive Green, Dark Slate Gray, Tan and Dim Gray
- Images
- 5
- Client
- Netease Yanxuan Trading Co. Ltd
The Recognition
- Laureate
- Yanxuan Design Center
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154712
Credits
- Team
- Zhang Xiumin, Quan Xinyi, Li Shuqin and Yang Wenhao
- Image Credits
- Image Chen Zenan and Quan Xinyi
Design Details
- Unique Properties
- · Smooth and simple folding process: Users can easily fold it into a cat house without the need for any tools or generating waste paper. · Maximizing physical space design: The swing cover extends the top space of the cat house, maximizing its utilization. The open-door design makes the cat house more spacious. · Sturdy structure design: The innovative double ear lock structure design at the top greatly enhances the stability of the cat house, accommodating the jumping behavior of cats. · Exterior design with cat attributes: The design of the cat house is inspired by houses and cat elements such as ears and paws, the adorable appearance enhances the happiness of users and cats.
- Inspiration
- The design takes inspiration from the features of cats, while the overall spatial design is inspired by human house structures. By transforming logistics boxes into spaces for cats to rest and play, it creates a warm and cozy shopping experience for consumers while providing cats with an additional entertainment space.
- Research
- The consumption of logistics transportation packaging is enormous in modern life and often leads to the disposal of used boxes. The design team aims to provide an opportunity for the secondary use of logistics boxes after transportation through low-cost innovative design and reduce the disposal of logistics boxes.
- Challenge
- There is a type of cat house cardboard box available for sale on Chinese e-commerce platforms, but Meow does not want to increase the shopping cost for consumers. Following the principle of practicality, Meow aims to transform logistics boxes into cat houses through low-cost innovations. To achieve this goal, the designers have considered commercial costs, product load-bearing capacity, and the ability for mass production. On top of that, they have also managed to balance aesthetics and environmental friendliness for a better consumer experience.
- Realization and Technology
- Through innovative structural design, the packaging logistics box can be conveniently folded into a beautiful and strong interesting cat house, realizing multi-functional product packaging and reusing waste cartons.
- Operation and Interaction
- This is a multi-functional logistics box that can be used as both a logistics box and a cat house. In its logistics box state, it is used for packaging and transporting goods, similar to a regular packaging box. Once the package is received, it can be easily opened with a tear strip. After removing the goods, it can be manually folded following the corresponding folding lines to transform into a cat house for cats to rest. The entire process is easy and enjoyable.
- Project Duration and Location
- The project started in April 2023 in Hangzhou and finished in May 2023 in Hangzhou, and successfully being implemented for logistics transportation in the cat litter industry.
- Specifications
- Width320mm x Depth280mm x Height200mm
- Keywords
- Sustainable design, multi-function design, public welfare design, packaging recycling, pet-friendly.
