Press Release
Hao Prawns Seasoning Packaging by Jin Zhang Receives the A' Design Award in Packaging Design
Jin Zhang recognized for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2024 /DesignNewswire/ Hao Prawns Seasoning Packaging by Jin Zhang, designed for Wuhan Sanbu Brand Design, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Hao Prawns Seasoning Packaging
Designers use a large area of white to distinguish themselves from other similar products, using a combination of familiar poker characters and crayfish to make consumers feel familiar; Because the Chinese characters of the brand name are easy to pronounce incorrectly, the designer designed the brand's English logo using Chinese pinyin annotations. Adding the tone makes it easier to pronounce the brand name correctly, and the tone shape is like a check mark, forming an auxiliary graphic for the brand.
About Jin Zhang
Jin Zhang, also known as Sanbu, has been continuously engaged in brand strategy, design, and practice for 15 years. In 2020, he founded the Wuhan Sanbu brand design and also served as the chief designer, He is the most popular design force in central China. He also serves as Vice President of Wuhan Designer Salon, National Member of the Design Committee of the China Packaging Federation, Member of CDS Chinese Designer Salon, and Practical Mentor of Design Majors in Four Universities in China. Jin Zhang excels in creating brand and product packaging designs that combine aesthetic and commercial value by combining cultural and emotional elements to create core differences.
Award Record
Jin Zhang is a winner of 10 A' Design Awards, including this recognition. The awards were granted between the 2021 - 2022 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/154739
- A' Design Award Page: https://competition.adesignaward.com/154739
- Media Showcase: https://www.designnewsroom.com/!154739
- Laureate Profile: https://designers.org/d/310228
- Further Information from the Laureate: http://www.sanbu.cc
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hao Prawns Seasoning Packaging
- Function
- Seasoning Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- White, Gainsboro, Gray, Silver and Dark Gray
- Images
- 5
- Client
- Wuhan Sanbu Brand Design
The Recognition
- Laureate
- Jin Zhang
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154739
Design Details
- Unique Properties
- This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
- Inspiration
- This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
- Research
- These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
- Challenge
- This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
- Realization and Technology
- For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
- Operation and Interaction
- On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.
- Project Duration and Location
- The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
- Specifications
- Width 185mm x Depth 45mm x Height 256mm
- Keywords
- Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
