Press Release
Ophthalmic Sustainability Magazine Cover Illustration by Cynthia Turner Is Granted the A' Design Award in Graphics, Illustration and Visual Communication Design
Cynthia Turner honored for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Ophthalmic Sustainability Magazine Cover Illustration by Cynthia Turner, designed for Alexander and Turner Medical Illustration Studio, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Ophthalmic Sustainability Magazine Cover Illustration
Ophthalmic Sustainability is a fantasy illustration depicting a lush, fresh and burgeoning botanical environment flourishing around an heroic eye, for an article discussing the greening of ophthalmology to reduce the amount of discarded packaging, disposables and single-use items used in surgery. The image is for the cover and full page inside lead article of the November 2023 issue of EyeNet, the journal of the American Academy of Ophthalmology.
About Cynthia Turner
Cynthia Turner is a certified medical illustrator and a Fellow of the Association of Medical Illustrators. Her work focuses on the visual needs of the pharmaceutical and biotech research industry for their investor and advertising markets, including large scale illustrations for medical conference exhibitions and event and print collateral. She is known for creating striking visuals with clarity of message.
Award Record
This recognition makes Cynthia Turner a winner of 3 A' Design Awards. The awards span the editions from 2019 - 2020 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/154778
- A' Design Award Page: https://competition.adesignaward.com/154778
- Media Showcase: https://www.designnewsroom.com/!154778
- Laureate Profile: https://designers.org/d/263303
- Further Information from the Laureate: https://bit.ly/2LaPaFG
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ophthalmic Sustainability Magazine Cover Illustration
- Function
- Magazine Cover Illustration
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Dark Green, Dark Olive Green and Dark Slate Gray
- Images
- 5
- Client
- Alexander and Turner Medical Illustration Studio
The Recognition
- Laureate
- Cynthia Turner
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154778
Credits
- Image Credits
- Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
Design Details
- Unique Properties
- The greening of ophthalmology strives to reduce the amount of discarded packaging, disposables and single-use items used in surgery. The image will be used on the cover and inside lead article of EyeNet, the journal of the American Academy of Ophthalmology for the November 2023 Issue.
- Inspiration
- The artist sought to create a fantasy illustration depicting a lush, fresh and burgeoning botanical environment flourishing around an heroic eye. The eye itself is fantastical, with a conjunctiva (the covering of the globe) made of Michelangelo's white dolomite marble. In contrast to the cracked marble, the iris is glowing as if illuminated from energy within.
- Research
- The artist researched various plant choices, striving to assemble a variety of visually interesting textures. Many of the flowers and greenery are from 3D models that the artist rendered individually and then hand composed in Photoshop. The rest of the digital painting was finished by hand-painting in Photoshop to cast shadows from one element to the next, push and pull light, and add surface detailing.
- Challenge
- Creating a unique and pleasing botanical composition, plant by plant, that looked living and vital, to frame and enhance yet not overwhelm the central eye.
- Realization and Technology
- Created using Cinema 4D, a 3D modeling program, 3D Models, and hand-painting in Photoshop, using a stylus and tablet on a Mac.
- Operation and Interaction
- The illustration is meant to be uplifting and hopeful by depicting a fantastical imagining of the greening of ophthalmology.
- Project Duration and Location
- The project was in development for two weeks at the artist's studio in Santa Rosa Beach, Florida, USA.
- Specifications
- Width 212.725 mm x Height 282.575 mm, 350 dpi, tiff
- Keywords
- medical illustration, biomedical artist, visual science, ophthamology, sustainability, greening
