The Dance of Nature Wine Packaging by Ximena Ureta Is Granted the A' Design Award in Packaging Design

Ximena Ureta honored for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 14, 2024 /DesignNewswire/ The Dance of Nature Wine Packaging by Ximena Ureta, designed for Fedrigoni Self-Adhesives, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding The Dance of Nature Wine Packaging

The Dance of Nature is a set of wine labels created for four wine varieties from four Latin American origins. The labels are printed on recycled self-adhesive paper made with pre-consumer and post-consumer fibers. Each label shows an imaginary landscape where living beings and natural elements exist in balance. The blue hour was painted for the merlot, and the golden hour for the malbec. The artwork was made with watercolors of plant pigments, and the typography was drawn by hand. The labels also serve as a paper sample for wineries and packaging designers.

About Ximena Ureta

"Ximena Ureta is a prominent Chilean designer, founder of Ximena Ureta Design Studio. Her main achievements include the creation of innovative and emotional designs, which combine artistic and technical elements with great sensitivity. Her advantage lies in her ability to connect with the public through her creations, conveying powerful messages and generating unique experiences. She contributes to society through her work as a designer, creating works that inspire, excite and raise awareness. Her unique style and commitment to excellence make her an interesting and relevant professional in the field of design."

Award Record

This recognition makes Ximena Ureta a winner of 13 A' Design Awards. The awards span the editions from 2017 - 2018 to 2023 - 2024 of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/156071
A' Design Award Page: https://competition.adesignaward.com/156071
Media Showcase: https://www.designnewsroom.com/!156071
Laureate Profile: https://designers.org/d/223469
Further Information from the Laureate: http://www.ximenaureta.cl

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: The Dance of Nature Wine Packaging
Function: Wine Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Gainsboro, Light Gray, Silver, Dark Gray and Black
Images: 5
Client: Fedrigoni Self-Adhesives

The Recognition

Laureate: Ximena Ureta
Country: Chile
Recognition: A' Design Award
Edition: 2023 - 2024
Design ID: #156071

Credits

Image Credits: Image #1, #2, #3, #4, #5 Jorge Brantmayer.

Design Details

Unique Properties: Fedrigoni is a leading company in the manufacturing of self-adhesive papers. This work will be part of a sample for customers who are interested in the technical and aesthetic behavior of recycled papers using Tintoretto Gesso Recycled paper. An imaginary landscape was created where there is an ecosystem with a harmonious relationship between living beings and non-living elements. A packaging for four varieties originated in four Latin American destinations.
Inspiration: A landscape was created in four different ways. For the merlot, the blue hour was painted. This is the moment when the sky is tinted with an intense blue color, just after sunset or moments before sunrise. For the malbec, the golden hour was interpreted. This is when the sun is low and nearing the horizon, as well as moments before sunrise. For the blend, several different colors were used, in the same way that a winemaker creates a wine such as this. The typographies were created by hand.
Research: Since the paleolithic and neolithic periods, there are traces of cave paintings. In antiquity, natural pigments have been used for ceremonies, rituals, or wars. These pigments may be of mineral origin such as clay, lime, or soil, and organic such as vegetables, fruits, or plants. As part of the research, there was experimentation with bougainvillea, coffee, beetroot, curry, and spinach pigments. The pigment extraction is carried out using a stone mortar, until obtaining a highly concentrated pigment.
Challenge: The challenge was to achieve a creative and sustainable design. All materials used in this artwork were carefully chosen. The watercolors used were made with natural pigments of plant origin. The Fabriano paper is 100% ECF (Elemental Chlorine Free) pulp, FSC certified originating from responsibly managed forests, and applying environmentally friendly standards. The brushes were created with organic materials, bark, dry leaves, which nature naturally sheds as part of its recycling process.
Realization and Technology: The Dance of Nature was printed on an HP Indigo digital 6,900 using hexachrome (CMYK, plus violet and orange), and its finishing applications were done using the Digicon Machine. Folia Kurz gold 428 and pearlized Folia were utilized. The process included die-cutting, mechanical embossing, and semi-gloss UV varnish.
Operation and Interaction: This packaging is part of a sample for vineyards, wineries, and spirits companies, as well as for packaging designers.
Project Duration and Location: This sample was introduced January 2023 at an event in Chile, but has been presented in several countries around the world.
Specifications: Tintoretto Gesso Recycled paper, pure recycled paper with ECF pulp, and 100% recycled fibers from pre-consumer and post-consumer waste, marked with felt on both sides, with a special treatment that ensures high opacity under moisture conditions (H+O). Front certified FSC. Printed on self-adhesive Tintoretto Gesso Recycled H+O WS FSC paper. All labels are designed for Bordeaux bottles with dimensions of 12.5 cm by 12.5 cm and a conicity of 0.3 mm.
Keywords: Wine label, wine, design, Chilean design, Ximena Ureta, Chilean wine, label, wine labels, Chilean designer, Fedrigoni, Chile.