Press Release
Pablo Vidiella Receives the Silver A' Design Award for Hone Shelf in Furniture Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Pablo Vidiella for furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ Hone Shelf by Pablo Vidiella, designed for Nama-d Studio, has been granted the Silver A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Hone Shelf
Hone shelf is a timeless and magnetic design inspired by natural forms, and arises as a reinterpretation of a traditional shelf through a conceptual alteration of the physical properties of the material. In this way, the solid wood becomes elastic in a conceptual way. By doing so, the vertical supports stretch outwards isolating the horizontal planes, giving movement to the whole piece and promoting load transmission. The aim is to highlight the organic essence of the piece, its living personality and to contrast the strength of its mass with the lightness and subtle contact with the ground.
About Pablo Vidiella
Pablo Vidiella was born in 1984 in Madrid, where he is currently based. Interested in arts, he decided to study Architecture, obtaining the degree in 2013. After that he moved to London, where he started working in a well-known architectural practice, having the opportunity to work in different fields and scales of architecture and design, getting in touch with technical and digital fabrication. Back in Madrid, he decided to train and focus exploring and investigating creation boundaries as a personal challenge until today. HenkaLab is an award winning studio where shape experimentation takes place.
Award Record
Pablo Vidiella is a winner of 4 A' Design Awards, including this recognition. The awards span the editions from 2020 - 2021 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/157738
- A' Design Award Page: https://competition.adesignaward.com/157738
- Media Showcase: https://www.designnewsroom.com/!157738
- Laureate Profile: https://designers.org/d/289793
- Further Information from the Laureate: https://nama-d.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hone Shelf
- Function
- Shelf
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Light Gray, Peru, Sienna, Rosy Brown and Silver
- Images
- 5
- Client
- Nama-d Studio
The Recognition
- Laureate
- Pablo Vidiella
- Country
- Spain
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #157738
Design Details
- Unique Properties
- Hone shelf is a magnetic and timeless design which arises as a reinterpretation of a conventional shelf through a conceptual transformation of the physical properties of the material. By doing so, the wood becomes conceptually elastic. The vertical supports stretch outwards to isolate the horizontal planes, strengthening the joints, providing and promoting load transmission and thickness optimization, giving fluidity and movement to the piece.
- Inspiration
- When facing Hone Shelf, I have nature and living forms as a reference and inspiration. Every curve and surface present in nature has a biological explanation related to a certain function over time, and these evolutionary transformations are my source of inspiration to create Hone Shelf. The creative process consists of trying to emulate this natural process through natural materials and give a function to it, in this case a bookshelf.
- Research
- When facing Hone Shelf, I had nature and living forms as a reference and inspiration. The creative process consists of trying to emulate this evolutionary natural process through natural materials and give a function to it, in this case a side table. This experimental phase is developed through direct transformation exercises using everyday simple material such as plasticine or paper, and tools such as drawing and 3D software. Once the model is created, a prototype is manufactured and tested using CNC technology and wood craftsmanship.
- Challenge
- I found specially challenging to achieve an organic, beautiful and eye-catching piece of furniture through its complex manufacturing process. It needs to be magnetic to the viewer. Technically, the great challenge was to model and CNC cut the wooden pieces with such a complex geometry.
- Realization and Technology
- Hone Shelf is manufactured and tested using CNC technology and wood craftsmanship. Hone Shelf is patiently crafted from the finest hardwood; hand-selected and sourced from certified, sustainable sources.
- Operation and Interaction
- Hone Shelf interacts with the observer in a natural way. The human eye is more used to curved lines and surfaces, they have always been present in nature, they surround us. That instinct lingers in our animal subconscious, and the soft, natural forms give us pleasure and tranquility. Its attractive shape, together with the warmth of the material, makes the user to come closer, touch it, sit next to it.
- Project Duration and Location
- The project started in October 2023 and finished in November 2023 in Madrid.
- Specifications
- Width 1400mm x Depth 480mm x Height 1920mm
- Keywords
- Shelf, wood, furniture, modern, minimalist, luxury, design
