Press Release
Ender Turing SaaS B2C Analysis by Lidiia Suslova Is Granted the A' Design Award in Software Design
Lidiia Suslova acknowledged for software design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2026 /DesignNewswire/ Ender Turing SaaS B2C Analysis by Lidiia Suslova, designed for Ender Turing, has been granted the A' Design Award in the Software Design category, A' Design Award & Competition has announced. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Ender Turing SaaS B2C Analysis
Ender Turing is a cloud based software platform for the analysis of customer service conversations. Calls and chats are scored automatically by artificial intelligence, which shortens quality assurance routines. Natural language processing supports text classification, sentiment analysis, entity recognition, translation and summarization. Custom models can be built with a drag and drop interface, and pre-trained models can be added to other applications. Flexible filters, custom scorecards and data visualization help supervisors monitor interactions.
About Lidiia Suslova
Lidiia Suslova is an accomplished technical expert with a strong scientific background, who has made a conscious decision to devote her life to the design field. She brings to bear her deep expertise in User Experience Design to create interfaces that have a meaningful impact on the lives of millions of people. Her past experience includes leading the development of several educational projects in the design field and creating software that has enabled thousands of young designers to hone their visual communication skills. Lidiia's foray into fintech products has been instrumental in improving the financial lives of hundreds of thousands of people.
Award Record
This recognition makes Lidiia Suslova a winner of 2 A' Design Awards. The awards were granted between the 2022 - 2023 and the 2025 - 2026 editions of the A' Design Award & Competition.
About the A' Software Design Award
The A' Software Design Award is an international software design competition recognizing good software designs by leading software developers worldwide. It is organized within the A' Design Award & Competition and is open to software designers, software developers, coders and programmers from all countries. Typical entries include applications, databases, operating systems, networks, games and simulations. The awarded software designs are published at https://designers.org/design-category/software
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/157760
- A' Design Award Page: https://competition.adesignaward.com/157760
- Media Showcase: https://www.designnewsroom.com/!157760
- Laureate Profile: https://designers.org/d/297291
- Further Information from the Laureate: https://enderturing.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ender Turing SaaS B2C Analysis
- Function
- SaaS B2C Analysis
- Category
- Software Design
- Discipline
- Communication Design
- Industry
- Software
- Colors
- White, Lavender, Dark Gray, Silver and Gainsboro
- Images
- 5
- Client
- Ender Turing
The Recognition
- Laureate
- Lidiia Suslova
- Country
- Ukraine
- Recognition
- A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #157760
Credits
- Image Credits
- Lidiia Suslova
Design Details
- Unique Properties
- Ender Turing offers unique customer experience solutions, enhancing revenue and loyalty. Real-time analytics on employee-customer interactions empower informed decision-making. Our AI platform automates QA routines, uncovers business insights, and boosts agent performance through continuous coaching.
- Inspiration
- Market Demand: Recognizing the growing need for effective CX solutions in various industries. Efficiency: Seeking ways to streamline processes within contact centers, QA automation, real-time analysis and revelation business insights. Customer Satisfaction: Understanding the importance of delivering exceptional customer service to foster loyalty and drive revenue growth. AI Technology: Leveraging advancements in AI and ML to develop innovative solutions that can adapt and evolve over time.
- Research
- Engaging with end users, including data center supervisors and stakeholders, we collected data via interviews, surveys, observations, and competitive analysis. Our key finding is the potential of call center data analysis to boost revenue through invaluable insights for informed decision-making. This approach unveils user and business needs, guiding tailored solutions.
- Challenge
- Experiments were conducted to assess hypotheses and validate design decisions. Our findings revealed that our user base consists largely of non-technical individuals who favor a more prominent communication style. Consequently, we refrain from employing complex logic constructions and cumbersome interface designs. Instead, our UX solutions undergo continual refinement to ensure simplicity and ease of use.
- Realization and Technology
- Utilizing a data-driven design methodology, we collected feedback by directly observing and interviewing our product's customers. Our decisions were guided by the identification of user pain points and areas of frustration. The outcome is a product solution that effectively addresses the concerns of business. Leveraging insights gained, our solution drives revenue growth by enabling informed decision-making and strategic planning, enhancing business productivity, reducing stress, and offering an intuitive user experience. Moreover, our interface supports over 10 languages, ensuring accessibility and usability across diverse user bases.
- Operation and Interaction
- Our solution offers a 20-fold speed increase in scoring calls and chats, powered by automated AI pre-scoring and quality assurance. It also extracts valuable business insights, allowing users to efficiently monitor interactions with flexible filters. With seamless scorecard customization and robust data visualization tools, informed decision-making is empowered. These capabilities optimize operations and enhance customer experiences, contributing to revenue growth.
- Project Duration and Location
- The project commenced its journey in June 2020 in Tallinn, Estonia. Design efforts for the project began in January 2022 and are currently ongoing, with continuous development and enhancement. Notably, the product achieved recognition as the winner at the Latitude59 pitching competition in May 2022, held in Tallinn, Estonia. Additionally, it secured the 2nd place position at the Infoshare Startup Contest in October 2022, hosted in Gdansk, Poland, amidst stiff competition from 500 startups worldwide. Moreover, our team achieved the distinction of Best Seed startup at the Valencia Digital Summit conference in October 2023!
- Specifications
- The core purpose of the Ender Turing engine is to facilitate users in crafting and refining AI models capable of comprehending and generating human-like language. This platform offers a comprehensive suite of Natural Language Processing (NLP) capabilities, encompassing tasks such as text classification, sentiment analysis, entity recognition, language translation, and text summarization, among others. Users have the flexibility to construct tailored models through Ender Turing's intuitive drag-and-drop interface, or seamlessly integrate pre-trained models into their applications via the platform's API.
- Keywords
- Artificial intelligence, AI, Natural language processing, NLP, Machine learning, ML, Text classification, Sentiment analysis, Data processing, Text summarization, API, Cloud-based platform, Language modeling, Text mining, Call center, Analysis, Scoring
