Press Release
Moments Of Speed Photographs by Martin Hoffmann Is Granted the Bronze A' Design Award in Photography and Photo Manipulation Design
Martin Hoffmann honored for photography and photo manipulation design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 15, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Photography and Photo Manipulation Design category for Moments Of Speed Photographs by Martin Hoffmann, designed for Fuchs Neue Technologien (Team FNT). The result belongs to the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Moments Of Speed Photographs
In Moments of Speed, speed becomes impressively visible. At first glance, the images reveal the aesthetics and dynamics of movement and allow the intensity and energy of the moment to be felt. At the same time there is an interesting shift from visualized speed to calmness in the motif. In the movement depicted, the images radiate a serenity of their own that creates a pleasantly relaxing effect. This change in perception allows the viewer to experience a new, deeper level. Composition, details, colouring, sharpness and blurring create dramatic and at the same time an image of calm in motion.
About Martin Hoffmann
Creative standards, good ideas, willingness to perform and motivation as well as high design and technical quality are the benchmark for him creating first-class professional solutions for the customer. Let’s say he puts his heart and soul into every project. An order is more than the pure implementation of a requirements profile. It is the intellectual and visual examination of the topics, the solution of problems, sometimes the facilitation of the almost impossible. For a free spirit, there can also be discussions if your own conviction favors something else. The aim is to achieve the optimum and to exceed his customer's expectations.
Award Record
Martin Hoffmann is a winner of 1 A' Design Award, including this recognition.
About the A' Photography and Photo Manipulation Design Award
The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. The competition is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Entries typically include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. Awarded photography designs are published at https://designers.org/design-category/photography
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/158638
- A' Design Award Page: https://competition.adesignaward.com/158638
- Media Showcase: https://www.designnewsroom.com/!158638
- Laureate Profile: https://designers.org/d/343615
- Further Information from the Laureate: https://mhoffmann-design.de
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Moments Of Speed Photographs
- Function
- Photographs
- Category
- Photography and Photo Manipulation Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Black, Dark Slate Gray, Dark Gray, Rosy Brown and Gray
- Images
- 5
- Client
- Fuchs Neue Technologien (Team FNT)
The Recognition
- Laureate
- Martin Hoffmann
- Country
- Germany
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #158638
Credits
- Image Credits
- Photographer Martin Hoffmann, Moments of Speed Abarth, 2023
Design Details
- Unique Properties
- This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
- Inspiration
- Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
- Research
- Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
- Challenge
- The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
- Realization and Technology
- Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
- Operation and Interaction
- The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
- Project Duration and Location
- The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
- Specifications
- The pictures were published in a 297 x 210 mm book.
- Keywords
- Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
