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Press Release

DesignNewswire · COMO, Italy ·

Liu Liang and Huang Lixia Receives the Bronze A' Design Award for Pawsome Pace Control Kit Pet Bowl in Pet Care, Toys, Supplies and Products for Animals Design

The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Liu Liang and Huang Lixia for pet care, toys, supplies and products for animals design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Pet Care, Toys, Supplies and Products for Animals Design category for Pawsome Pace Control Kit Pet Bowl by Liu Liang and Huang Lixia, designed for Shenzhen Yuexing Silicone Technology Co., Ltd. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Pawsome Pace Control Kit Pet Bowl

Pawsome Pace Control Kit is a pet food bowl set designed to slow down eating. The kit includes a figure 8 shaped silicone bowl with two separate compartments, a feed divider and a slow feeding mat. One compartment holds food and the other holds water or liquid food. The divider and the mat fit inside both compartments and also suit many bowl sizes available on the market. All parts are made of food-grade silicone. A vacuum suction base holds each part in place and prevents wobbling. Blue and yellow colors support recognition by cats and dogs.

About Liu Liang and Huang Lixia

Shenzhen Yuexing Silicone Technology Co., Ltd, based in Shenzhen, China, was established in 2018 as a factory and trading company. Specializing in customized silicone products and mother and baby items, it has engaged in production activities for over 6 years. The company features an in-house R&D team, tooling room, production facilities, and patented technology, along with a team of skilled engineers and operators. By upholding the values of "Co-creation, Sharing, and Mutual Benefits" and the principles of "Quality First, Customer First, Continuous Improvement, Win-Win Results", it has earned a solid reputation in the industry.

Award Record

This recognition makes Liu Liang and Huang Lixia a winner of 1 A' Design Award.

About the A' Pet Care, Toys, Supplies and Products for Animals Design Award

The A' Pet Care Design Award is an international design competition recognizing good pet supplies, toys and product designs by designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to pet care designers, animal toy designers, pet supply manufacturers and pet care brands from all countries. Typical entries include pet food, pet apparel, pet beds, feeding bowls, litter boxes and pet carriers. The awarded pet supply designs are published at https://designers.org/design-category/pet-care

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Pawsome Pace Control Kit Pet Bowl
Function
Pet Bowl
Category
Pet Care, Toys, Supplies and Products for Animals Design
Discipline
Product Design
Industry
Packaging & Retail and Furniture & Home
Colors
Dark Slate Gray, Gold, Dark Slate Blue, Midnight Blue and Goldenrod
Images
5
Client
Shenzhen Yuexing Silicone Technology Co., Ltd

The Recognition

Laureate
Liu Liang and Huang Lixia
Country
China
Recognition
Bronze A' Design Award
Edition
2023 - 2024
Design ID
#158692

Credits

Team
Liu Liang, Huang Lixia

Design Details

Unique Properties
The Pet Food Bowl Set comprises a figure “8” shape silicone bowl, a feed divider, and a slow feeding mat for liquid food. It can be used in flexible combinations or with other products. It is intended to help pets control their eating speed, improve wellness and eating habits. The fan shape and softness of the divider is suitable for most of the food bowl sizes now available on the market with impressive applicability and compatibility.
Inspiration
Most pet bowls now available on the market just provide a simple container, instead of considering the potential health risks from eating too fast. This really matters for those pets in rehabilitation or exposed to potential health risks. This pet food bowl set is tailored to slow down eating speed as reasonable, and address some defects of most available pet bowls including the vulnerability to wobbling.
Research
Cats and dogs have limited color vision compared to human beings. With less cone cells in retina, dogs have no special ability to perceive red and green, but cats have more cone cells than dogs, so they can identify certain colors such as blue, yellow, and green (except red). The pet set is designed with blue and yellow colors which can are perceivable to cats and dogs, so pets are given highly adaptable and recognizable visual experience.
Challenge
The silicone material addresses the problems associated with the currently popular pet bowls, e.g.: overturning and noise. As there is no pet bowls made of 100% silicone on the market, the designer is forced to refer to the bowls made of other materials, in order to simulate scenarios and solve problems. For example, good floor suction should be maintained when pets are licking or colliding with it. For material properties, the designer also considers how to make a firm form without sinking.
Realization and Technology
All components are made of food-grade standard non-hazard silicone material. The process to manufacture: prepare some copper male electrodes, work pieces on molds, discharge on EDM machine from different angles to produce different surface ring texture effects. As the product is larger than ordinary silicone products, we need to precisely control the weight of material and test the size of different parts for even-out flow.
Operation and Interaction
Each component can be used alone or with other products. The figure “8” shape silicone bowl contains two separate bowls, one for pet feed and one for water or liquid food. The feed divider and slow feeding mat can be placed in both bowls to divide and slow down feeding. The slow feeding mat comes with a round handle for easy access. Each component has a vacuum suction mechanism on the bottom portion to securely hold them in place and prevent wobbling and shifting.
Project Duration and Location
The project kicked off in October 2023 in Shenzhen and wrapped up in December 2023 in Shenzhen.
Keywords
Pet, Slow Feeding, Silicone, Fan Shape Design, Firmness

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