Press Release
Lax Branding by Jonathan Ramirez and Juliana Betancur Wins the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Jonathan Ramirez and Juliana Betancur of Written and Drawn acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Lax Branding by Jonathan Ramirez and Juliana Betancur of Written and Drawn, designed for Written and Drawn Studio, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Lax Branding
The client was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name Lax derives from ChiLax or ReLax, conveying a sense of calm to users. To add distinction, It included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, It combined key elements, a heart for customer love, pixels for data, and the X for relaxation.
About Jonathan Ramirez and Juliana Betancur
I'm Jonathan Ramírez, a bilingual Creative/Art Director with more than 15 years of experience in the advertising industry. My journey has taken me from the vibrant cities of Medellín, Bogotá, and Buenos Aires to the bustling creative hub of Los Angeles. I've had the privilege of contributing my skills to renowned agencies such as Grey, DDB, McCann, Draft FCB, JWT, Publicis, and Dieste. My passion lies in collaborating with top-tier art directors globally. I'm driven by an unwavering commitment to crafting imaginative concepts, innovative ideas, and stunning designs that seamlessly transcend diverse media platforms, consistently delivering that captivating element of surprise.
About Written and Drawn
Written and Drawn is a creative studio blending art, design, and storytelling—crafting brands, books, and mixed-media inspired by urban life, poetry, and the beauty of unexpected places.
Award Record
Jonathan Ramirez and Juliana Betancur of Written and Drawn is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/158898
- A' Design Award Page: https://competition.adesignaward.com/158898
- Media Showcase: https://www.designnewsroom.com/!158898
- Laureate Profile: https://designers.org/d/353493
- Further Information from the Laureate: https://wnd.studio/blogs/branding/lax
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Lax Branding
- Function
- Branding
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Deep Pink, Hot Pink, Plum, Misty Rose and Lavender Blush
- Images
- 5
- Client
- Written and Drawn Studio
The Recognition
- Laureate
- Jonathan Ramirez and Juliana Betancur
- Country
- United States of America
- Brand
- Written and Drawn
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #158898
Credits
- Team
- Juliana Betancur, Jonathan Ramirez and Daniel Restrepo, Sergio Arango, Alejandro Arango
- Image Credits
- Directora Creativa: Juliana Betancur Head of Art: Jonathan Ramirez Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Design Details
- Unique Properties
- Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
- Inspiration
- The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
- Research
- This passed trhough 3 steps 1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery 2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history 3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
- Challenge
- Craft something distinctive that articulates the technology, costumer care and digitalization
- Realization and Technology
- This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
- Operation and Interaction
- This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
- Project Duration and Location
- Strategy; one week Creativity: 2 weeks Designing: 1 Week
- Specifications
- The sizes depend of the media where it is applied
- Keywords
- Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
