Press Release
Naseer Ahmed and Siva Teja Boddeti Receives the Silver A' Design Award for Atria Convergence Technologies Telecom Application in Interface, Interaction and User Experience Design
Naseer Ahmed and Siva Teja Boddeti of Lollypop Design Studio recognized for interface, interaction and user experience design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2024 /DesignNewswire/ Atria Convergence Technologies Telecom Application by Naseer Ahmed and Siva Teja Boddeti of Lollypop Design Studio, designed for Act, has been granted the Silver A' Design Award in the Interface, Interaction and User Experience Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Atria Convergence Technologies Telecom Application
Atria Convergence Technologies is a mobile application interface created for a telecommunications service provider. The application allows customers to manage services, devices and payments in one place. Frequent transactions are placed within a few steps to save time. A clear information architecture organizes the content, so individual features are easy to find. Content is tailored to user behavior, and loyalty rewards support engagement. Security features are included to build trust. The modular structure allows new features to be added later.
About Naseer Ahmed and Siva Teja Boddeti
Lollypop Design Studio is a global UI/UX design studio that focuses on creating meaningful, scalable and award-winning digital experiences through research-driven design. With a multidisciplinary team, the studio collaborates across sectors, including healthcare, education, finance, and technology, to deliver solutions that align with user needs and business goals. Lollypop contributes to the design community through knowledge sharing, mentorship, and active participation in industry events. Its approach emphasizes clarity, accessibility, and cultural context, enabling clients to connect effectively with diverse audiences.
About Lollypop Design Studio
Lollypop Design Studio is a team of designers, researchers, and strategists dedicated to shaping user-centric digital experiences. Guided by a culture of collaboration, curiosity, and humility, the studio blends design thinking with technology to create s
Award Record
This recognition makes Naseer Ahmed and Siva Teja Boddeti of Lollypop Design Studio a winner of 5 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Interface, Interaction and User Experience Design Award
The A' Interface Design Award is an international design competition recognizing good user interface designs by the best UI/UX designers worldwide. It is organized within the A' Design Award & Competition and is open to interface designers, interaction designers, user experience designers and digital product designers from all countries. Typical entries include websites, mobile applications, software interfaces, game interfaces, wearable interfaces and virtual reality interfaces. The awarded interface designs are published at https://designers.org/design-category/interface
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/159375
- A' Design Award Page: https://competition.adesignaward.com/159375
- Media Showcase: https://www.designnewsroom.com/!159375
- Laureate Profile: https://designers.org/d/179980
- Further Information from the Laureate: https://shorturl.at/jpqI0
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Atria Convergence Technologies Telecom Application
- Function
- Telecom Application
- Category
- Interface, Interaction and User Experience Design
- Discipline
- Communication Design
- Industry
- Software
- Colors
- Crimson, White Smoke, Tomato, Firebrick and Brown
- Images
- 5
- Client
- Act
The Recognition
- Laureate
- Naseer Ahmed and Siva Teja Boddeti
- Country
- India
- Brand
- Lollypop Design Studio
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #159375
Credits
- Team
- Akshitaa Raj, Naman Trikala, Ishita Srivastava, Twinkle Budhraja, Rajabutheen HS, Gowtham Selvaraj, Muhammad Najah T P, Naseer Ahmed A and A Rajeev Radhakrishnan Nair
Design Details
- Unique Properties
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- Inspiration
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- Research
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- Challenge
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users. At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well.
- Realization and Technology
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- Operation and Interaction
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
- Project Duration and Location
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- Keywords
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
