Press Release
Foremost Legacy Multifunctional Golf Ball Packaging by Peichi Chuang Wins the Bronze A' Design Award in Packaging Design
Peichi Chuang honored for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ Foremost Legacy Multifunctional Golf Ball Packaging by Peichi Chuang, designed for Foremost Golf, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Foremost Legacy Multifunctional Golf Ball Packaging
Foremost Legacy is a packaging design for golf balls. The outer box measures 150 by 150 by 50 millimeters and holds three inner boxes of 137 by 45 by 45 millimeters. Moire printing is used to show three moving scenes: a rolling ball, a swing action and the brand mark. Each inner box is pulled out to reveal one scene. When the outer box is turned upside down and the transparent sheet is pressed, the box becomes a golf hole for putting practice. Pantone colors and silver aluminum cardboard are used.
About Peichi Chuang
I am someone who has transitioned from nursing to the design industry, harboring a deep passion for design. I aspire to leverage design to create unique possibilities within the healthcare system. My background in nursing provides me with a unique perspective on the needs and challenges faced by healthcare professionals and patients alike. This understanding fuels my design work, allowing me to create solutions that are not only innovative but also empathetic and practical. My commitment to blending the realms of healthcare and design marks me as a unique contributor to both fields, aiming to bridge gaps and enhance the overall experience within the healthcare industry.
Award Record
With this recognition, Peichi Chuang is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/159591
- A' Design Award Page: https://competition.adesignaward.com/159591
- Media Showcase: https://www.designnewsroom.com/!159591
- Laureate Profile: https://designers.org/d/352907
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Foremost Legacy Multifunctional Golf Ball Packaging
- Function
- Multifunctional Golf Ball Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Goldenrod, Saddle Brown, Silver, Khaki and Dark Goldenrod
- Images
- 5
- Client
- Foremost Golf
The Recognition
- Laureate
- Peichi Chuang
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #159591
Credits
- Team
- Pei Chi Chuang
- Image Credits
- Creator - Pei Chi Chuang Photo - Tsunghan Wu
Design Details
- Unique Properties
- This packaging design distinguishes itself from traditional golf ball packaging by incorporating moiré printing technology to depict dynamic golf ball effects. Additionally, through the structural design of the packaging itself, we've achieved a unique functional transformation, enabling it to convert into a golf ball putting practice device. This innovative design not only enhances the visual appeal of the packaging but also provides added practical value, allowing users to enjoy more fabulous fun and convenience during use.
- Inspiration
- To celebrate Foremost's 30th anniversary, we have crafted this packaging with a special infusion of dynamic charm and practical putting functionality. It's not just a packaging design, but also a profound reflection of our brand's journey, injecting a fresh soul and vitality into the product. The inner box features a pull-out function, allowing the effortless extraction of three golf balls. During the pulling process, the inner box showcases the striking motion of the golf balls and the dynamic features of the brand, delivering visual surprises and enjoyment to the users.
- Research
- Through surveys and user interviews, we found that traditional golf ball packaging lacked novelty and practicality, being quite similar across the board. Hence, in designing this packaging, we deliberately incorporated dynamic elements and putting practice features. We aim to enhance user engagement with the packaging by offering these additional design features, thus increasing the likelihood of repeated use. This approach reduces packaging waste and aligns with sustainable packaging principles.
- Challenge
- In the process of integrating dynamic elements into the packaging design, we encountered several challenges. Due to the limited number of frames, we had to present various dynamic effects of golf balls within a confined space. This required continuous evaluation and experimentation to identify the design solutions that best highlight the sense of motion. Another challenge was to transform the packaging into a functional putting practice device. We iteratively modified and tested the paper material, structure, and magnetic components to ensure that the box's slope, elasticity, and friction achieve optimal putting experience.
- Realization and Technology
- Through moiré printing technology, we meticulously designed three dynamic frames: the dazzling motion of a rolling golf ball, the swing action, and the unique dynamic of the brand. The packaging ingeniously incorporates Pantone special colors and silver aluminum cardboard, presenting the unique color scheme of the brand's 30th anniversary. At the same time, combining the structure of the golf hole and the cutting design of the transparent partition, the packaging achieves both commemorative value and practical functionality.
- Operation and Interaction
- After unboxing the package, you will find three inner packages. Each time you pull one out, it's like uncovering a scene from a golf course, immersing you in the dynamic and joyful golf atmosphere. Once you have removed all the inner packages, please don't rush to discard the external package because it holds a surprise! Flip the external package upside down, gently press down on the transparent sheet, and instantly transform the packaging into a golf hole, presenting a perfect golf-putting practice platform! Now, you can indulge in the joy of putting practice anytime, anywhere, and enhance your golf skills at your convenience.
- Project Duration and Location
- The project started in January 2023 in Taiwan and finished in June 2023 in Taiwan
- Specifications
- The outer box : 150mm x 150mm x 50mm. The inner box : 137mm x 45mm x 45mm.
- Keywords
- Package, Golf, Experience, Motion
