Press Release
Florist Wim Van Assem Rebranding by Rebrandt Is Granted the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Rebrandt acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Florist Wim Van Assem Rebranding by Rebrandt, designed for Rebrandt®. The result belongs to the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Florist Wim Van Assem Rebranding
The designers created a new identity for Wim van Assem, a celebrated North Holland florist, in honor of his 40th anniversary. The goal was an identity that would summarize his vibrant, progressive creative floral art. The new design is situated on the large windows in the old historic building, with dynamic ribbons that reflect Van Assem's energetic, free spirited style.
About Rebrandt
In 1995, Ruud Winder graduated from the Gerrit Rietveld Academy in Amsterdam. After graduating, Winder founded design agency GRAS. In a short time GRAS became an Award winning internationally oriented agency making guerrilla marketing, book design, films, websites, apps and (re)brandings. In 2015 Winder developed a unique approach to developing new names and brands. This "Rebrandt® Program" method eventually grew to a rebranding of bureau GRAS to Rebrandt®, with which he build and renovates brands with his team. www.rebrandt.com
Award Record
This recognition makes Rebrandt a winner of 4 A' Design Awards. The awards span the editions from 2020 - 2021 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/160086
- A' Design Award Page: https://competition.adesignaward.com/160086
- Media Showcase: https://www.designnewsroom.com/!160086
- Laureate Profile: https://designers.org/d/219042
- Further Information from the Laureate: https://www.rebrandt.com/en/wimvanassem
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Florist Wim Van Assem Rebranding
- Function
- Rebranding
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Black, Dim Gray and Dark Olive Green
- Images
- 5
- Client
- Rebrandt®
The Recognition
- Laureate
- Rebrandt
- Country
- Netherlands
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #160086
Credits
- Team
- Ruud Winder - Brand Architect and Designer, Peter Puntman - Motion Graphics and GCA Reclame - Signing
- Image Credits
- Photography: Keesnan Dogger
Design Details
- Unique Properties
- Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
- Inspiration
- With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
- Research
- The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
- Challenge
- It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
- Realization and Technology
- Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
- Operation and Interaction
- The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
- Project Duration and Location
- The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
- Specifications
- 4 Shopping windows 150cm by 250cm
- Keywords
- Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
