Press Release
Caterpillar Bar Unit by Priyam Doshi Wins the Bronze A' Design Award in Furniture Design
Priyam Doshi honored for furniture design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Caterpillar Bar Unit by Priyam Doshi, designed for Name Place Animal Thing, has been granted the Bronze A' Design Award in the Furniture Design category. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Caterpillar Bar Unit
The caterpillar stands innocently in the room until you give it a spin to reveal its mischievous charm. It acts as a sculptural piece with a hidden bar. What’s your hidden treasure? The Caterpillar is meticulously handcrafted using white ash wood and is finished with an Italian water based matte coating that highlights its curves and quirky presence. The legs of the caterpillar act as knobs, which are used to revolve the bar. The bar segments are precisely engineered for flawless turning when given a spin. The caterpillar has provisions to stock 30 to 40 bottles, wine, and other glasses.
About Priyam Doshi
Priyam, founder of Name Place Animal Thing, is a designer known for playful, joyful lights, furniture, décor, and installations. With 15+ years in furniture, lighting, and spatial design, he’s developed over 1,000 SKUs and 100+ unique pieces since launching his studio. An EDIDA Young Talent (2023) and Elle Décor winner (2018), Priyam combines his engineering background with artisanal skill to create both bespoke statement pieces and accessible designs that inspire delight.
Award Record
With this recognition, Priyam Doshi is a winner of 3 A' Design Awards. The awards were granted between the 2022 - 2023 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/160282
- A' Design Award Page: https://competition.adesignaward.com/160282
- Media Showcase: https://www.designnewsroom.com/!160282
- Laureate Profile: https://designers.org/d/342159
- Further Information from the Laureate: https://bit.ly/caterpillarbar
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Caterpillar Bar Unit
- Function
- Bar Unit
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Peru, Sienna, Black, Tan and Saddle Brown
- Images
- 5
- Client
- Name Place Animal Thing
The Recognition
- Laureate
- Priyam Doshi
- Country
- India
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #160282
Credits
- Image Credits
- Creator Priyam Doshi, Photographer Isha Shah; Creator Priyam Doshi, Photographer Isha Shah Video Credits: Priyanka Itadkar.
Design Details
- Unique Properties
- The caterpillar bar unit is a statement piece of furniture that is not only fun but also functional. The sculptural looking piece can actually be turned to reveal a hidden bar unit, which astonishes everyone as no one expects it. The Caterpillar is meticulously handcrafted and precisely engineered for flawless turning of the bar segments. The legs of the caterpillar act as knobs, which are used to revolve the bar. The caterpillar has provisions to stock 30 to 40 bottles, wine, and other glasses
- Inspiration
- The inspiration was to add fun to the boring mundane objects around us. The form is inspired by a caterpillar. Also, there are few products in the market that are statement furniture pieces but also offer good functionality. That was the starting point. The Caterpillar bar is designed to be a FUNctional piece, fun yet highly functional. The idea was also to add an element of surprise, as people will not anticipate that such a sculptural piece would actually turn out to be a bar unit
- Research
- The online and offline research study was conducted on furniture marketplaces and physical stores to understand if there were any multifunctional cabinets available in the market. Visual data was collected via websites and by taking pictures of products in retail stores and homes within the personal network. One of the insights was that there were hardly any bar cabinets that were statement pieces or unique while also being highly functional. That served as our starting point to create a statement furniture piece that is also good with functionality.
- Challenge
- The creative challenge was to not only break away from the stereotypical shape of boxy bar units but also to make the bar unit highly functional. The trial and error of steam bending white ash wood was the hardest and most challenging part, which was not very successful in the first piece, but we are working on it to make it successful. Also, joining and finishing the wood pieces together to make the circular modules.
- Realization and Technology
- The Caterpillar bar unit is handmade by carpenters in a factory forming, carving and cutting and joining white ash wood using carpentry techiniques. Finish is Italian Water Based Matte Finish.
- Operation and Interaction
- The Caterpillar bar unit stands tall as a sculptural bar unit, which, when turned using the knobs, reveals itself as a bar unit to start the party with an element of surprise. The caterpillar unit consists of 4 modules, out of which the top two modules turn together and the bottom two turn together. The top module has provisions for hanging wine glasses and also for keeping other drinking glasses. Wine bottles can be placed horizontally in the third module of the caterpillar bar.
- Project Duration and Location
- The Project Started in November 2022 & Finished in November 2022 and was exhibited at Raw Collaborative 5th Edition in India. (An exhibition)
- Specifications
- Size Width 615 mm x Depth 615 mm x Height 1665 mm Material White Ashwood and brass finished spherical handles Finish Italian water based matt finish
- Keywords
- Bar furniture, Bar cabinet, Bar unit, Statement furniture, Wood furniture, Luxury furniture, Artsy furniture
