Press Release
Morfius Modular Furniture by Arman Farahmand Wins the Bronze A' Design Award in Furniture Design
Arman Farahmand acknowledged for furniture design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ Morfius Modular Furniture by Arman Farahmand has been granted the Bronze A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The result belongs to the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Morfius Modular Furniture
Morfius is built around a single modular structure and three distinct modular pillows that come in various colors. The concept aims to redefine the modular approach, emphasizing both functionality and aesthetics. The structure can be transformed into different configurations, from a single person seat to an L-shaped sofa, standard sofa, bed, long linear sofa, and more. In terms of aesthetics, you have the flexibility to mix and match triangular, square, and diamond shaped pillows. This versatility makes Morfius adaptable to various settings, including homes, offices, and children's rooms.
About Arman Farahmand
The world needs the next design icon considering the AI era. Arman Farahmand tries to be the next one to shape the world of design by scoping the big and little daily problems and resolving them in a human-oriented way. the way he thinks of design is inspired by previous design icons like Luigi Colani, Karim Rashid, Philippe Starck, etc. he realizes that there is still enough potential to take people's attention by design and enter designed objects into everyday life.
Award Record
With this recognition, Arman Farahmand is a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/161065
- A' Design Award Page: https://competition.adesignaward.com/161065
- Media Showcase: https://www.designnewsroom.com/!161065
- Laureate Profile: https://designers.org/d/131661
- Further Information from the Laureate: https://armanfarahmand.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Morfius Modular Furniture
- Function
- Modular Furniture
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- White, Dark Slate Gray, Steel Blue, Burly Wood and Rosy Brown
- Images
- 5
The Recognition
- Laureate
- Arman Farahmand
- Country
- Iran
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #161065
Design Details
- Unique Properties
- Morfius is based on one modular structure and three different modular pillows that can vary in color. The idea is to reshape the modular perspective with true sustainability behavior, It focuses not only on the functionality but on the aesthetics. The structure can be expanded in many different ways from one-person seat to an L-shape sofa, regular sofa, bed, long linear sofa, etc. When it comes to aesthetics you can consider rearranging pillows and mixing and matching between triangle, square, and diamond-shaped ones.
- Inspiration
- The form and material of this design are inspired by the simplicity of Japanese furniture and the functionality or ease of use is inspired by CROCS footwear and LEGO classic. The origin of the name comes from the combination of More and Fuse, which that addresses you can fuse more function and form out of the original package. It brings out a gamification experience for the customer to play with his sense of creativity and renovation to take more out of the product.
- Research
- The Morfius modular solution was based on a daily study of how a flexible environment and sustainable daily products can affect the quality of life. In simple words a flexible and sustainable object in daily use can be more effective and durable because of the variety of options and considering human needs, so the outcome was a modular solution that considered aesthetics and functionality altogether.
- Challenge
- The main challenge was to find a flexible solution so it could bend in function and also change its shape to affect the human mood and use. The deepest technical challenge was to match the dotted holes and the pillow joints together so they wouldn't fail when combining different forms and to match all the parts with their dimensions.
- Realization and Technology
- The main structure is made of plywood that is beautiful in look and durable in time. the pillows are made of foam with a plastic inner structure that carries the outer joints and the soft fabric on the surface.
- Operation and Interaction
- Because of the dotted hole structure, the reshaping and rearranging process is so easy. Each structure is well matched with simple fixtures that bound each other from the bottom base and the pillows also are easily removable through the simple push & pull method working with detachable pins and are well fixed when they are put in place. The bottom box is part of the design and also a storage room for extra pillows and parts such as wooden armrests.
- Project Duration and Location
- The project started in January 2024 in Tehran.
- Specifications
- Width 1000 mm, Depth 500 mm, Height 780 mm
- Keywords
- sustainable modular furniture, sustainability,sustainable design, furniture design, modular seating, modular furniture, modular office, modular , office furniture,home furniture, modular children furniture, furniture design, modular thinking,
