Press Release
Heshengzhao Bo Yuege Wedding Space by Wei Zhang Is Granted the Bronze A' Design Award in Performing Arts, Stage, Style and Scenery Design
Wei Zhang acknowledged for performing arts, stage, style and scenery design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Heshengzhao Bo Yuege Wedding Space by Wei Zhang, designed for Infront, has been granted the Bronze A' Design Award in the Performing Arts, Stage, Style and Scenery Design category. The result belongs to the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Heshengzhao Bo Yuege Wedding Space
Heshengzhao Bo Yuege is a wedding space designed to present a traditional Chinese wedding as a staged opera. The design occupies a blank exhibition hall of nearly 2000 square meters, with a main stage 48 meters long and an ultra wide screen 7 meters high and 28 meters long. The setting depicts an imagined palace in the clouds, with a dragon shaped archway, red pillars and layered cornices. Three dimensional carved foam sculpture and traditional wooden mortise and tenon construction were used. Each part of the ceremony follows a poem written for the couple.
Award Record
Wei Zhang is a winner of 9 A' Design Awards, including this recognition. The awards were granted between the 2020 - 2021 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Performing Arts, Stage, Style and Scenery Design Award
The A' Performing Arts Design Award is an international competition recognizing excellence in set, stage, and performing arts design by top designers worldwide. It is organized within the A' Design Award & Competition and is open to performing arts designers, set designers, theater architects and costume designers from all countries. Typical entries include choreography, dance moves, theatrical sets, dance costumes, stage lighting and opera props. The awarded performing arts designs are published at https://designers.org/design-category/performing-arts
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/161335
- A' Design Award Page: https://competition.adesignaward.com/161335
- Media Showcase: https://www.designnewsroom.com/!161335
- Laureate Profile: https://designers.org/d/303120
- Further Information from the Laureate: https://bit.ly/3kHs7r0
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Heshengzhao Bo Yuege Wedding Space
- Function
- Wedding Space
- Category
- Performing Arts, Stage, Style and Scenery Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Black, Maroon, Saddle Brown and Sienna
- Images
- 5
- Client
- Infront
The Recognition
- Laureate
- Wei Zhang
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #161335
Credits
- Image Credits
- Photographer NZ Production; Photographer NZ Production Image#4:Photographer NZ Production; Photographer NZ Production Video:Videographer Zhuoye Film
Design Details
- Unique Properties
- This is an epic traditional Chinese wedding like an opera.The name "HeShengZhao" comes from the famous Ci from Tang Dynasty (Ci is the name of a tune used to fill lyrics and is a specific form of ancient poetry.)the suffix "BoYue" is the name of groom and bride in this wedding.Ge refers to the praise of love.The planner specially composed a poem of Tang, the entire process and scene of the wedding are matched with the lyrics and music one by one.like a fairyland, depicts a grand palace wedding
- Inspiration
- China has many mythological stories, and characters from mythological stories often used as metaphors. Couple are described as the marriage of Loong and Phoenix,The wedding scene is an imaginary palace complex in the sky: the gate of the heavenly palace with a Loong-shaped archway, domineering red pillars, a long corridor on the clouds, fairies dancing gracefully to deliver the bride, At the top of the Ten Thousand Palaces, there are giant Loong and Phoenix as well as inverted crystal pavilions
- Research
- Type, Using modern technology and the method of producing a stage play to break the imagination Method, set up a complete script with the background of the story set in the world of Chinese mythology. Data, There were about 400 guests, 20 supplier teams, 150 staff teams, and tens of thousands of online viewers. Results, Customers and guests were very shocked. Everyone’s feeling is that this is not a wedding,It’s like everyone is participating in a stage play. The couple is a well known blogger. They broadcast the entire wedding live and more people felt the innovation of traditional Chinese culture.
- Challenge
- 1The biggest challenge is to complete the construction within a very limited time. This is an almost impossible task. We have about 50 trucks of materials, The entire 270 venue is all stage, and 70 percent of it is hoisted at high altitude. We did the utmost sequential space planning and scheduling to successfully complete it 2The most complex scenes, performance procedures and multimedia visual effects ever presented We have almost 20 supplier teams in this project, and our rehearsal only lasts half an hour, which requires us to have strong overall coordination and directing capabilities. We have the ability to complete such a challenge.
- Realization and Technology
- 3D carving foam sculpture technology and traditional Chinese wooden mortise and tenon construction were widely used in this project The scene design of the fantasy wonderland needs to show the palace on the clouds, the dynamic of the Loong rising into the sky, the phoenix spreading its wings, all of which need to be carried out using 3D carving technology, for the shaping of dynamic scenes, we pre produced computer models for effect display and production reference, and performed partial proofing.Chinese scenes, buildings also need to be used to present a majestic palace feel.We made extensive use of cornices in ancient buildings to create a top of ten thousand palaces.
- Operation and Interaction
- The process of this activity is very full Opening light show and 8 drummers performing "drum dance" XiNiang held an incense burner to purify the entire audience. 12 folkloric performers "Loong Dance" The screen is full of clouds.In the clouds is a giant Loong. The groom appears in front of the Loong. After, a phoenix soars into the sky 6 fairies danced gracefully,the bride appeared The couple ascended the high platform. The picture in the ultra-wide screen showed the main hall of the Heavenly Palace covered with red curtains During the vows, the roof was filled with sky lanterns and the marriage certificate slowly appeared.
- Project Duration and Location
- The project started in April 2023 and carried out conceptual design and scheme design. After nearly 6 months of preparation and one and a half months of production, it entered and started construction on the evening of October 1, 2023. On October 3 Finished at 8 a.m. and conducted scene shooting and acceptance. There are about 50 large trucks, and the construction took only one day and two nights to complete The project is located at Guohui Convention and Exhibition Center, Changsha China.
- Specifications
- This is a blank exhibition space in a convention and exhibition center with a height of 9 meters, a total length of 58 meters, a width of 29.5 meters, and an area of nearly 2,000 square meters. The height of the Chinese-style building and aerial hoisting device reaches 8 meters, the wings of the phoenix reach 10 meters wide, the dragon's head reaches 6 meters high, the main stage (promenade) is 48 meters long, and a multimedia ultra-wide LED screen with a height of 7 meters, 28 meters long, playing fantasy special effects videos with strong visual impact (the real giantness is often not felt in pictures and videos)
- Keywords
- Wedding space, art space, Event Design, Multimedia Drama, Chinese Culture