Tiago De Albuquerque Sales E Kiemle Is Honored with the Bronze A' Design Award for Reserva Das Parkias Brand Identity in Graphics, Illustration and Visual Communication Design

Tiago De Albuquerque Sales E Kiemle honored for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Reserva Das Parkias Brand Identity by Tiago De Albuquerque Sales E Kiemle, designed for Tiago de Albuquerque Sales e Kiemle - Tiago Versalles, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Reserva Das Parkias Brand Identity

The Parkias Reserve is an important environmental project that recovers the soil, reforests degraded areas with native trees and preserves biodiversity. Based on semiotic studies, its logo was designed to represent the Parkia pendula, an iconic tree up to 40m tall with a unique biodesign due to its red floral globes that hang from pendulums. Combining these references with the aesthetics of indigenous body paintings and the feather headdress, the crown of the native people of the Brazilian forests, a new representation of Parkia was born: the crowned tree, the majesty of the Atlantic Forest

About Tiago De Albuquerque Sales E Kiemle

I am a Designer specializing in co-creating with biomimetic inspiration. I am passionate about Nature and the small details of everything, from where I seek inspiration for my creative process. Biodesign is my preferred design project methodology and, through tools from nature such as the golden ratio, biomimicry and biophilia I create biodiverse and sustainable designs that create connections between people, business, society and the environment.

Award Record

With this recognition, Tiago De Albuquerque Sales E Kiemle is a winner of 2 A' Design Awards. The awards span the editions from 2020 - 2021 to 2023 - 2024 of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/161512
A' Design Award Page: https://competition.adesignaward.com/161512
Media Showcase: https://www.designnewsroom.com/!161512
Laureate Profile: https://designers.org/d/301772
Further Information from the Laureate: https://www.instagram.com/reserva.das.parkias/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Reserva Das Parkias Brand Identity
Function: Brand Identity
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Dark Slate Gray, Sea Green, Gainsboro, Silver and Dark Sea Green
Images: 5
Client: Tiago de Albuquerque Sales e Kiemle - Tiago Versalles

The Recognition

Laureate: Tiago De Albuquerque Sales E Kiemle
Country: Brazil
Recognition: Bronze A' Design Award
Edition: 2023 - 2024
Design ID: #161512

Credits

Team: Tiago de Albuquerque Sales e Kiemle (Tiago Versalles)
Image Credits: Image nº 1: Photographer Tiago de Albuquerque Sales and Kiemle, 2024 Image nº 2: Photographer Tiago de Albuquerque Sales and Kiemle, 2024 Image nº 3: Photographer Tiago de Albuquerque Sales and Kiemle, 2024 Image nº 4: Photographer Tiago de Albuquerque Sales and Kiemle, 2024 Image nº 5: Photographer Tiago de Albuquerque Sales and Kiemle, 2024 Video Credits: Aerial video taken with a Drone of a Parkia pendula, Tiago de Albuquerque Sales and Kiemle, 2017

Design Details

Unique Properties: The Parkia’s Reserve is an environmental project to restore soil, reforest native trees and preserve biodiversity. Up to 40m tall, Parkia Pêndula lives in climax (mature) forests, such as the Atlantic Forest, a more biodiverse biome than its sister, the Amazon. It extends from north to south of Brazil, along its Atlantic coast, the most populous region of the country that has already destroyed 88% of the original coverage of this biome and that needs to be restored to combat climate change
Inspiration: Bio-inspired by the queen of trees from the Brazilian Atlantic Forest, the Parkia Pêndula. The project has a visual identity that expresses the unique Biodesign of this tree. Parkia produces red floral globes hanging by pendulums (hence its name), making it iconic in Brazilian flora. Another inspiration is the body paintings of the original native peoples of Brazil, as when we replicate the logo it transforms into an ancestral pattern full of the history and primordial culture of Brazil
Research: In biology I sought inspiration from nature and in anthropology I sought ancestral knowledge from the people of the forest, inspiring the creation of a natural brand with ethnic patterns such as native body paintings. The purpose was to find the species that best represented the idea of Regeneration, and Parkia pendula is known for its ability to restore soil fertility. Biomimetics was used in the brand concept and the golden ratio was used in the creation of the visual identity
Challenge: Synthesizing an exuberant nature into a minimalist icon that didn't just look like a generic tree was possible due to the use of semiotics in a specific way. It was also necessary to understand the importance of Parkia in ecological relations for the logo to have meaning for the brand's environmental and social project. Applying other techniques such as golden ratio, biomimetics and gestalt to add layers, sensations, and ancestry to the project was challenging, like composing a visual symphony
Realization and Technology: Design architected in Golden Ratio. This visual identity was developed to have visual harmony in each of its parts, such as the globular flowers, the pendulums, the branches, the trunk and its crown, all calculated to be proportional in golden proportion. Another technique used in the project was biomimicry, representing the Parkia pendula tree in a minimalist way in each of the visual attributes that graphically identify this tree
Operation and Interaction: Experience this logo as a version inspired by a tree that is at risk of extinction and needs to be transformed into a symbol of reforestation. The interaction is semiotic, it is an icon of a tree (Parkia Pendula) as it portrays it in an iconographic way in its graphic characteristics. It presents better results as it was designed harmoniously in a golden ratio in every detail. It has better performance because it is not a generic tree, but a specific tree from the Brazilian Atlantic Forest
Project Duration and Location: The project began in September 2023 in Pernambuco, Brazil, after field research in the Parkias Reserve. Knowing the place and experiencing nature and its biodiversity was fundamental to understanding the richness of that place and choosing Parkia pendula to symbolize the reforestation proposed by the environmental action. The design was ready in January 2024 and environmental actions will begin in May 2024, the rainy season in the region, which helps with the reforestation process
Specifications: Main image 3600px x 3600px. Optional images 1800px x 1800px. Video 1080px x 1920px (9 x 16)
Keywords: sustainability, biodesign, golden ratio, graphic design, ecodesign, biomimicry, brand design, reforestation, Brazilian design