Charlene 10 Years Gift Box by Hanyun Gu and Yibing Hu Receives the Bronze A' Design Award in Giftware Design

Hanyun Gu and Yibing Hu recognized for giftware design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Charlene 10 Years Gift Box by Hanyun Gu and Yibing Hu, designed for Charlene Classic, has been granted the Bronze A' Design Award in the Giftware Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Charlene 10 Years Gift Box

Charlene 10 Years is a commemorative gift box created for the tenth anniversary exhibition of a jewellery brand. The box takes the form of a fan case and measures 260 by 95 by 40 millimetres. An opening structure recalls a window, echoing an earlier exhibition theme. The exhibition theme is embossed in green on the surface, and the brand slogan is embossed in silver on the lid. Inside are a main volume, a supplement, a bamboo fan in a white box, a paper invitation and a bamboo painting card. The supplement uses traditional accordion binding and unfolds to ten metres.

Award Record

Hanyun Gu and Yibing Hu is a winner of 1 A' Design Award, including this recognition.

About the A' Giftware Design Award

The A' Giftware Design Award is an international gift design competition recognizing good gift designs by leading brands, manufacturers and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to giftware designers, product designers, industrial design studios and giftware brands from all countries. Entries typically include candles, figurines, picture frames, decorative plates, ornaments and souvenirs. Awarded gift designs are published at https://designers.org/design-category/giftware

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/162166
A' Design Award Page: https://competition.adesignaward.com/162166
Media Showcase: https://www.designnewsroom.com/!162166
Laureate Profile: https://designers.org/d/356259
Further Information from the Laureate: http://www.t-workshop.com/work/fashion/217.htm

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Charlene 10 Years Gift Box
Function: Gift Box
Category: Giftware Design
Discipline: Industrial Design
Industry: Furniture & Home and Packaging & Retail
Colors: Dark Slate Gray, Linen, Sea Green, Gainsboro and Silver
Images: 5
Client: Charlene Classic

The Recognition

Laureate: Hanyun Gu and Yibing Hu
Country: China
Recognition: Bronze A' Design Award
Edition: 2024 - 2025
Design ID: #162166

Credits

Team: Charlene Li, Xinlong Zhang, Sally Wang, Minzy Zhao, Xinlong Zhang, Yunpeng Fu, Shasha Lu, Hanyun Gu, Hanyun Gu, Yibing Hu, Sally Wang, Ying Xing, Minzy Zhao, Beijing Yinyi Arts Cultural Development Co.,Ltd and Beijing QiHang DongFang Printing Co.,Ltd
Image Credits: Photography: Xinlong Zhang, Yunpeng Fu, Shasha Lu Post-production: Xinlong Zhang, Yunpeng Fu, Shasha Lu Picture: CHARLENE High Jewellery Workshop Imperial Palace Fan Collection Design: Carina Yen, Jason Koo, Yuan He Bamboo Fan Collection Design: Yuan He, Yingwan Sun, Hanshu Lai Video: CHARLENE High Jewellery Workshop

Design Details

Unique Properties: The elegant name for a fan, "Ren Feng," implies the virtues of benevolence, righteousness, propriety, wisdom, and trustworthiness, as well as the elegance of poetry, music, and odes. This concept serves as the creative theme for Charlene Classic and represents a unique emotional symbol used to interpret the values shared by the brand and its users. They are using jewelry as a medium to promote Chinese culture and supreme philosophical wisdom.
Inspiration: We designed a book box in the shape of a fan case with the theme "Ren Feng Presented in a Box." The structure mimics an open window, echoing the theme of the brand's first exhibition, "Open Xuan to View the Splendor." The book box's surface features the exhibition theme "Bamboo Shadows and Elegant Fans Presented by Xuan" embossed in green, with the brand's slogan embossed in silver on the left side of the lid.
Research: How to convey the brand concept with the "Benevolent Breeze Series" as the core in the tenth anniversary exhibition is the focus of the design. In the first round of proposals, we took "The Benevolent Breeze Spreads¹" as the thinking direction of the design. Among them, "Benevolent Breeze" implies the meanings of "benevolence, righteousness, propriety, wisdom, and trust; elegance, poetry, music, and praise." "Spreads" represents dissemination and promotion.
Challenge: The core of design is to convey "The Benevolent Breeze Spreads" and show the "elegant charm" of the Orient. We conceived from two aspects. Outside: "Benevolent Breeze Presented in a Box". In research, we found ancient people used fine fan cases. We set the album theme as this and designed a book box like a fan case. For the structure, inspired by the brand name "Xuan" (meaning window), we added an opening structure for a window-opening feel, responding to the 2017 exhibition theme. Hoping Charlene keeps spreading Eastern culture. Inside: "Spreading the Elegant Way". We suggest using a fan as the main invitation while keeping paper invitations.
Realization and Technology: While retaining the traditional form of paper invitations, the designer uses a fan as the main invitation for the event. The fan can not only represent the sentiment and taste of the fan holder, but also be used as a token to convey emotions. It will also be an exhibition souvenir. The designer takes the "Wonders of Xiao and Xiang" by Mi Youren, a painter of the Southern Song Dynasty, as the design concept of the entire set of books - summarizing the ancients' evaluations of this painting into four sections and carefully arranging the reading experience after opening the book box according to this structure.
Operation and Interaction: It appears in the form of a commemorative gift box in the exhibition. It helps the on-site audience better understand the brand story, history and development, and get to know the brand products more quickly.
Project Duration and Location: In July 2023, it started in Beijing. The project ended in October 2023. In November 2023, it was exhibited in Shanghai, Beijing and London in succession.
Specifications: Size: 260*95*40mm. We designed a book box in the shape of a fan case with the theme of "Benevolent Breeze Presented in a Box". It adopts an opening structure like a window (qǐ yǒu), echoing the brand's first exhibition theme of "Opening the Window to Admire the Splendor". Inside the white fan box is a green all-bamboo fan. The supplement is in the traditional Chinese accordion binding and unfolds to be as long as 10 meters.
Keywords: Oriental aesthetics, reading experience, book design, cultural dissemination, bamboo, painting scroll